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Who is Trendhub by BDA London?
05 Dec 2024The ready-to-buy trend division of BDA London. Trendhub is smart forecasting that combines the what, the how, and - most importantly - the why of the season. -
The Royal Albert Hall became a beacon of style, culture and innovation as it hosted the British Fashion Awards 2024, presented by Pandora. The event, organised by the British Fashion Council (BFC), br ...
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Spring Fair Celebrates 75th Anniversary with Launch of Signature Fragrance ‘Heritage 75'
27 Nov 2024Spring Fair, the UK's leading Home, Gift and Fashion trade show, is proud to announce the launch of its exclusive signature fragrance, Heritage 75, created to commemorate the show's 75th anniversary. ... -
Scent marketing, also known as ambient fragrance, is a strategic approach used by retailers to enhance the customer experience and strengthen brand identity through the use of specific scents. By diff ...
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10 Strategies for Maximising Seasonal Sales
19 Nov 2024Periodic spikes, often tied to holidays like Christmas, Valentine's Day or cultural events like New Year's Eve, create lucrative opportunities for businesses to capitalise on heightened demand. But st ... -
The Autumn Budget 2024, presented by Chancellor Rachel Reeves under the new Labour government, introduced a series of changes that will affect small businesses across the UK. The measures aim to boost ...
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I'm Laurie Morgan, the Marketing Manager at Quintessence Fragrances. With over 15 years of industry experience in product development and creative marketing, I specialise in driving growth and innovat ...
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As online shopping continues to dominate, businesses face both new challenges and exciting opportunities. Consumer expectations are evolving rapidly, driven by the convenience and ease-of-use that e-c ...
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WIN A 2-NIGHT STAY AT SPRING FAIR 2025!
07 Nov 2024Spring Fair, the UK's leading Home, Gift, and Fashion trade show, is gearing up for its 75th anniversary, and we've got an incredible giveaway to make your experience even better! Taking place from 2n ... -
Direct-to-Consumer (DTC) brands are on the rise. These companies, which sell their products directly to customers without the use of traditional intermediaries like wholesalers or retailers, have disr ...