Image of the Pitch Live logo



Pitch Live, in partnership with co.lective, returns to Spring Fair in 2026. 

Think of it as Spring Fair’s live version of Dragons’ Den – but built for emerging retail-ready exhibitors. Finalists present their product on stage to a panel of buyers and industry experts and receive practical, real-time feedback designed to strengthen their retail strategy.

Winners receive a business boosting prize pack worth £8,000 including a 3 day pop-up in Westfields London White City.

Entries close Tuesday 13 January 2026

Location: The Merchant’s Corner stage, Hall 3
Dates: 1–3 February 2026

 

ENTER NOW

 

Winners of Pitch Live 2025

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Blue Bear & Co — Nici Robinson

“Pitch Live gave us real confidence, strong exposure and genuine interest from buyers. Winning was a huge boost and has already helped drive sales and new conversations.”

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Nudie Jewellery — Sophie Eckley

“Pitch Live pushed me out of my comfort zone, but winning was incredible. Buyers came straight to the stand and the PR support is already helping me take the business forward.”

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FRUU Cosmetics — Terence Chung

Pitch Live was a brilliant launch pad. It helped validate our concept, sharpen our story and connect us with the right retailers. Winning confirmed there’s real demand for what we’re building.”

About Pitch Live

What is Pitch Live?

How it works

  1. Submit your entry
    Send us your brand story, product information and imagery. You can find the Pitch Live entry form within the ezone portal
  2. Shortlisting
    3 finalists from each category are invited to pitch live on stage at Spring Fair
  3. Pitch live at the show
    Present your pitch on the Merchant's Corner stage to industry expert judges and a live audience to compete for the winning prize

Pitch Live schedule

All Pitch Live competitions take place at the Merchant's Corner, Hall 3

  1. Gift Product Pitch: Sunday 1 February at 15:00
  2. Fashion Product Pitch: Monday 2 February at 15:00 
  3. Kids Product Pitch: Tuesday 3 February at 15:00 

 

Enter now

Winners of Pitch Live receive:

Buyer participation in Pitch Live is advisory only. Prizes do not include, promise or imply commercial listings or orders with any judging retailers.

 

  1. A 3-day pop-up with co.lective at Westfield London, White City or another premium co.lective location launching in 2026

  2. Two 1-hour PR and brand strategy consultations with Sharon Good, CEO of Good Results PR

  3. A 3m² contribution toward their Spring Fair 2027 stand

  4. A free entry into the Gift of the Year Awards

 

Pitch Live in partnership with

co.lective logo

 

co.lective is a curated retail pop-up destination that showcases emerging, retail-ready brands in high-footfall locations. It gives next-gen brands a practical route into physical retail, helping them meet their audience, test products and build confidence before scaling further.

This is retail done differently: conscious, collaborative and community-first.

“We launched co.lective to give founder-led brands a better chance of being seen. Pitch Live shares this purpose, and together we’re creating real opportunities for brands ready to step into retail.” - Ami Rabheru

retail huddle logo

 

Retail Huddle is a consultancy and business support platform dedicated to empowering founder-led product brands in the retail and wholesale landscape. Founded by former retail buyer Ami Rabheru, it combines industry expertise with practical support through mentoring, workshops, masterclasses and community events.

 

It’s where creativity meets retail strategy.

Our Partners