Pitch Live is Spring Fair's pitch competition designed for emerging, retail-ready brands. Often compared to a retail-focused version of Dragons’ Den, it gives shortlisted exhibitors the chance to present their product on stage to a panel of buyers and industry experts.
Finalists receive practical, real-time feedback designed to help strengthen their retail strategy and prepare for growth.
Register your interest to be the first to hear when Pitch Live returns to Spring Fair.
Blue Bear & Co — Nici Robinson
“Pitch Live gave us real confidence, strong exposure and genuine interest from buyers. Winning was a huge boost and has already helped drive sales and new conversations.”
Nudie Jewellery — Sophie Eckley
“Pitch Live pushed me out of my comfort zone, but winning was incredible. Buyers came straight to the stand and the PR support is already helping me take the business forward.”
FRUU Cosmetics — Terence Chung
Pitch Live was a brilliant launch pad. It helped validate our concept, sharpen our story and connect us with the right retailers. Winning confirmed there’s real demand for what we’re building.”
Gift Product Judges
Claire Smith
Buyer, Voisins Department Store
Judy Bendall
Head of Retail, Blenheim Palace
Stephen Spencer
Ambience Director - Stephen Spencer + Associates
Fashion Product Judges
Rosie Troman
Senior Buyer, Nobody’s Child
Estella Arroyo
Head of Design, George at Asda
Sharon Good
Founder and Managing Director, Good Results PR
Kids Product Judges
Joanne Barker
Owner, Hettie & Sid
Tom Grinnall
Head of Home, Blue Diamond Garden Centres
Deborah Jakobsen
Founder and Managing Director, Roo & Little Boo
About Pitch Live
Pitch Live schedule
All Pitch Live competitions take place at the Merchant's Corner, Hall 3
Buyer participation in Pitch Live is advisory only. Prizes do not include, promise or imply commercial listings or orders with any judging retailers.
A 3-day pop-up with co.lective at Westfield London, White City or another premium co.lective location launching in 2026
Two 1-hour PR and brand strategy consultations with Sharon Good, CEO of Good Results PR
A 3m² contribution toward their Spring Fair 2027 stand
A free entry into the Gift of the Year Awards
co.lective is a curated retail pop-up destination that showcases emerging, retail-ready brands in high-footfall locations. It gives next-gen brands a practical route into physical retail, helping them meet their audience, test products and build confidence before scaling further.
This is retail done differently: conscious, collaborative and community-first.
“We launched co.lective to give founder-led brands a better chance of being seen. Pitch Live shares this purpose, and together we’re creating real opportunities for brands ready to step into retail.” - Ami Rabheru
Retail Huddle is a consultancy and business support platform dedicated to empowering founder-led product brands in the retail and wholesale landscape. Founded by former retail buyer Ami Rabheru, it combines industry expertise with practical support through mentoring, workshops, masterclasses and community events.
It’s where creativity meets retail strategy.
)
){kind=logo}
)
)
){kind=logo}
)
.jpg.png/fit-in/500x500/filters:no_upscale()){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
)
)
){kind=logo}
)
)
)
){kind=logo}
)
){kind=logo}
)
)
)
)
){kind=logo}
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
)
){kind=logo}
){kind=logo}
){kind=logo}
