
Pitch Live, in partnership with co.lective, returns to Spring Fair in 2026.
Think of it as Spring Fair’s live version of Dragons’ Den – but built for emerging retail-ready exhibitors. Finalists present their product on stage to a panel of buyers and industry experts and receive practical, real-time feedback designed to strengthen their retail strategy.
Winners receive a business boosting prize pack worth £8,000 including a 3 day pop-up in Westfields London White City.
Entries close Tuesday 13 January 2026
Location: The Merchant’s Corner stage, Hall 3
Dates: 1–3 February 2026




