Pitch Live, in partnership with co.lective, returns to Spring Fair in 2026 with 3 live product pitch competitions designed for founder-led, retail-ready exhibitors. Winners receive a business boosting prize pack worth £8,000.
Location: The Merchant’s Corner stage, Hall 3
Dates: 1–3 February 2026
Entries close Tuesday 13 January 2026
About Pitch Live
What is Pitch Live?
Think of it as Spring Fair’s live version of Dragons’ Den – but built for emerging retail-ready exhibitors. Finalists present their product on stage to a panel of buyers and industry experts and receive practical, real-time feedback designed to strengthen their retail strategy.
Each competition has one winner, chosen by the panel, across Gift, Fashion and Kids.
A 3-day pop-up with co.lective at Westfield London, White City or another premium co.lective location launching in 2026
Two 1-hour PR and brand strategy consultations with Sharon Good, CEO of Good Results PR
A 3m² contribution toward their Spring Fair 2027 stand
A free entry into the Gift of the Year Awards
Buyer participation in Pitch Live is advisory only. Prizes do not include, promise or imply commercial listings or orders with any judging retailers.
co.lective is a curated retail pop-up destination that showcases emerging, retail-ready brands in high-footfall locations. It gives next-gen brands a practical route into physical retail, helping them meet their audience, test products and build confidence before scaling further.
This is retail done differently: conscious, collaborative and community-first.
“We launched co.lective to give founder-led brands a better chance of being seen. Pitch Live shares this purpose, and together we’re creating real opportunities for brands ready to step into retail.” - Ami Rabheru
Retail Huddle is a consultancy and business support platform dedicated to empowering founder-led product brands in the retail and wholesale landscape. Founded by former retail buyer Ami Rabheru, it combines industry expertise with practical support through mentoring, workshops, masterclasses and community events.
It’s where creativity meets retail strategy.
Winners of Pitch Live 2025
Blue Bear & Co — Nici Robinson
“Pitch Live gave us real confidence, strong exposure and genuine interest from buyers. Winning was a huge boost and has already helped drive sales and new conversations.”
Nudie — Sophie Eckley
“Pitch Live pushed me out of my comfort zone, but winning was incredible. Buyers came straight to the stand and the PR support is already helping me take the business forward.”
FRUU Cosmetics — Terence Chung
“Pitch Live was a brilliant launch pad. It helped validate our concept, sharpen our story and connect us with the right retailers. Winning confirmed there’s real demand for what we’re building.”
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