The fastest route into UK retail

Spring Fair is the UK retail industry’s buying event and the launchpad for international brands entering Britain.

Meet 40,000+ retail buyers across home, gift, fashion, beauty, lifestyle and more - all at the NEC Birmingham, UK’s most connected exhibition venue.

BOOK YOUR STAND

Why the UK and why Spring Fair?

The UK & Ireland’s 76 million consumers spend more per capita on retail than almost any comparable European economy and they have a proven appetite for discovering new brands.

For international exhibitors, Spring Fair offers direct access to one of the world’s most dynamic consumer markets.

£517b

total UK retail sales in 2024

£4.75b

UK gifting market value

£47b

women’s apparel market alone

2.6m

people employed in UK retail

Meet the buyers

Britain's most connected event venue

75% of the UK within a three-hour drive

That's why Spring Fair attracts buyers from across England, Scotland, and Wales, bringing together the UK's retail industry in one place.

140+ international air routes

Direct connections from major cities around the world via Birmingham Airport.

Airport, rail station and exhibition halls connected

The UK's most accessible exhibition venue for international exhibitors.

16,500 on-site parking spaces

Making attendance easy for retailers travelling from across Britain.

Hotels, restaurants and entertainment on-site

Arrive, exhibit, entertain clients, and sleep without leaving the area. 

Map showing birmingham

Trusted by brands

  • "This was our first year exhibiting at Spring Fair allowing us the opportunity to connect with retailers face-to-face. It was a great platform to showcase our products, meet potential wholesale partners, and gather valuable feedback on new product launches. We received lots of positive comments on our products and stand design and plenty of interest from potential stockists."
    Annabel Borsberry
    The Scent Reserve
  • "There's a good level of traffic. Everyone who has been coming, speaking to us have been purposeful and they've got the intent and seem to know about our brand, which is great. It's great to connect with old and new buyers and since we are from Australia it gives us a good chance to meet people face to face."
    James Smith
    Merry People
  • "We've had a lot of new accounts. And we've been able to capture buyers that maybe don't go to the other exhibitions that are very fashioned focused. We like the fact that we've got retailers that are shopping gift and lifestyle, and want to add in some clothing. so it gives us variety."
    Alice Collins
    Alice Collins
  • "The show has been the best we have had in a very long time with exceptional footfall. We have had the right sort of buyers, including independents, garden centres and multi chain retailers. Our 'Back to Basics' range has been really popular and our new launch of 'Candle Pearls' has been the talk of the show."
    Demi Pendakis
    FYG
  • “Spring Fair has been incredibly busy for us. It’s a fantastic opportunity to see so many customers in one place, reconnect with people we may only see once a year, and strengthen existing partnerships while forming new ones. With some customers unable to travel to our North West showroom, Spring Fair is a vital chance to catch up and talk through pre-orders face to face.”
    Claudia Bovingdon
    Coach House

Showcase your company in curated show sectors

Dedicated support for international exhibitors

For international brands, exhibiting in a new market is a significant investment. Our dedicated support programme is designed to maximise your return from the moment you sign up - not just the four days you're on the show floor. You'll have a named, experienced account manager alongside you every step of the way.

  • Dedicated account management - Expert support from sign-up to show close.
  • Buyer-focused preparation - Insights and guidance to help you meet the right buyers.
  • Built-in marketing - Promotion across Spring Fair's marketing channels.
  • First-time exhibitor advantage - Extra visibility and support for brands new to the UK market.
  • Practical support - Visa letters, logistics and export guidance, stand advice, and accommodation support.

 

Chat to our Key International Development Director, Nihat Berktas

Nihat headshot

For over 10 years, Nihat has helped brands from around the world successfully enter the UK market through Spring & Autumn Fair. Fluent in multiple languages and passionate about international trade, he's here to support your journey.

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