BRINGING THE BEST OF RETAIL TOGETHER FOR 75 YEARS
As the UK's largest retail trade event, Spring Fair brings together home, gift and fashion retailers and suppliers of all sizes from across the industry to create new business opportunities. Join our 2025 show as we celebrate 75 years of unmatched innovation.
SHOWCASE YOUR PRODUCTS
Make sales that matter! Put your products in front of purchase-ready buyers at the trade event with a collective buying budget of £2.25bn.
YOUR BRAND, FRONT & CENTRE
Whether you're a large-scale producer, a growing business, or just starting out, Spring Fair is the ideal platform to showcase your products to the UK’s largest gathering of ready-to-buy national and international retailers. It’s the ultimate marketplace to present your next bestsellers directly to the retail key decision-makers eager to discover new product collections for their stores.
MEET PURCHASE-READY BUYERS
From independent outlets to large department stores, 85% of our visitors have purchasing responsibility which means you’ll meet buyers that buy.
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"We come to Spring Fair due to the variety of buyers, from independents to the big stores we all dream of. There has been a buzzing atmosphere with lots of new clients and there are lots of smiling faces."
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"It’s a very nice experience! We got so many contracts and found it very good to grow our business.’’
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‘‘It’s been a fantastic experience at Spring Fair. We’ve met some wonderful potential stockists and made connections that will last a long time.”
LISTEN TO RETAIL INSIGHTS
To mark our 75th anniversary, we’ve launched an exciting podcast that highlights the brands and people who have contributed to our long-standing success. Hosted by legendary TV personality Jeff Banks, this series will feature 15 interviews with retail's most influential figures. Listen to episode 1 now!
Independent Buyers
Alongside national brands, Spring Fair also hosts the largest gathering of independent retailers attending from Land’s End to John O'Groats to source new products. We work with key industry associations like the Gift Association, Greetings Card Association and British Independent Retailers Association to support and engage with retailers across the UK.
Exhibit at Spring Fair
Exciting 2025 Features
Advisory Board
The Spring & Autumn Fair Advisory Board unites industry leaders to drive innovation, foster collaboration and shape the future of our shows. By offering valuable insights and giving all exhibitors a voice, we're ensuring that the needs of the entire retail community are heard. Learn more about our members below.
Inspiring Content
From retail icons like Mary Portas OBE, Mary Berry DBE and Theo Paphitis to industry giants like Kantar, TikTok and Google Digital Garage, year after year we bring you inspiring content, the latest trends forecasts and much more.
YOUR QUESTIONS, ANSWERED
WHAT IS SPRING FAIR?
Spring Fair is the retail industry's number one wholesale home, gift and fashion trade event, welcoming more than 38,000 visitors through the doors of the Birmingham NEC to trade with over 1,400 suppliers, exhibiting their products over the course of 4 days. We’re the ultimate "shop for shops”, home to the latest products, trends and industry leading insights.
Browse, feel and experience what’s new within home, gift and fashion, make long lasting connections and recharge your retail knowhow for the important year ahead. Our live event is held across 4 days in February at the NEC Birmingham, with its central location making it easily accessible for both UK and international visitors.
If you want to find your next best-seller and form valuable new connections, then Spring Fair is the place for you. There’s so much to discover…
WHY ARE TRADE SHOWS IMPORTANT?
Trade shows are a time-efficient way to source new products, often leading to unexpected inspiration. They offer a hands-on experience, allowing buyers to truly understand the products and how they’ll resonate with customers. With thousands of items on display, it's easy to spot emerging trends and gain insights. Plus, they provide a valuable opportunity to build relationships with suppliers and industry peers.
WHAT'S NEW FOR SPRING FAIR 2025?
This year, we’re celebrating our 75th anniversary with exciting initiatives and many new show features, including a revamped Summerhouse destination, new product showcases, giveaways, exclusive discounts, and fresh content. As always, we’ll be welcoming the biggest, best and newest brands in the industry. Stay tuned for more details about new show features.
BE PART OF SPRING FAIR 2025!
OUR LATEST RETAIL INSIGHTS
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Next year, Spring Fair is reaching a momentous milestone, our 75th anniversary. For over seven decades, we have proudly stood as the UK’s largest retail trade show, bringing together a diverse communi ... -
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In recent years, the growing demand for sustainability has driven significant change across industries, and retail is no exception. As consumers become more eco-conscious, retail has evolved, not just ... -
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In retail and design, few institutions hold as much sway as Pantone. As the world’s leading authority on colour, Pantone has been shaping the way we see and use colour since its inception in 1963. Kno ...
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