At Spring Fair this year, Diane Wehrle, the Marketing and Insight’s Director at Spring Board, spoke about how customer behaviour in retail is changing. For anyone that could not make the seminar, we have rounded up the key takeaways.

There’s been a huge growth in influencer marketing in the last couple of years. Ian Shepherd spoke at Spring Fair about the rapid rise of influencers and the impact they have on the gift and fashion market. 

Don’t pay heed to headlines that scream about the apocalypse facing the high street. Bricks and mortar stores are not going anywhere anytime soon. That's not to say retailers shouldn't be looking for innovative ways to ensure success.