Today’s consumers are a lot different to the consumers that have come before them.If you are looking to tap into this consumer, the following ways are a good start.

We’ve broken down this complex generation and come up with the best ways to use marketing to reach Generation Z.

The global cosmetics industry is growing every year and is now worth over three times the amount it was in 2000. It is expected to reach a market value of $805.61 billion by 2023.  

To celebrate this loud and proud community we’ve delved into their purses to find out just how big the UK’s LGBT market is.