What is Spring Fair?
Spring Fair is the UK's leading retail trade show, held every February at the NEC Birmingham. It's where retail buyers source home, gift, garden and fashion ranges from over 1,500 wholesale brands, and where exhibitors and suppliers meet the retailers ready to stock what's next.
But Spring Fair isn't just a trade show floor. It's four days built for the whole industry: 120+ retail leaders across five content stages, trend forecasting before it hits the shops, and the kind of conversations that don't happen over email. Buying directors, independents, founders and department store teams come to fill their shelves for the year ahead, but they also come to learn what's coming, hear from the people shaping retail, and stand in a room with everyone else who gets it.
Retail runs on its people, and once a year they all show up. In real life.
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