Customers will gravitate to stores and e-commerce sites that offer great value but retailers need to work carefully with how they offer sales and discounts in their shops

Although you might think that building a brand is exclusively for the likes of global retailers, you’d be wrong. Even small or artisan stores need a brand.

Spring & Autumn Fair have launched a monthly newsletter filled with helpful and insightful content. We wanted to introduce you to the faces that make up the team.