Header Info and Dates

6th-9th February 2022
NEC Birmingham, UK

Make your market

Reasons to exhibit 
at Spring Fair

The buying destination for home, gift and fashion retail.


Spring Fair brings the European and International B2B retail market to the UK. Located at the NEC in Birmingham, we facilitate connections between retailers, suppliers, designers and marketers. Encompassing 4 key buying destinations across 4 days, carefully curated show sectors including the co-located Moda Fashion and a live content theatre, Spring Fair is the definitive showcase for the best products, launches, trends and inspiration.

By giving a platform to the most sought-after products, the most innovative brands and creative thinkers of the trade, we stay ahead of the curve and keep products on the move. Our shows are places of discovery, destinations for purchase-ready buyers, dynamic environments where business is done, and orders are written. Join us and together, we make your market.

Be at the centre of UK retail

The UK has been home to Spring Fair for more than 70 years. Located at the NEC in Birmingham, its central location is easily accessible by car, train or plane and is where the best British, European and international home and gift suppliers come to showcase their products, to meet new customers, make new connections and source new manufacturers.

The perfect platform for brand exposure

We’re the platform to get your brand out there and meet with retail buyers that can put your products in some of the biggest (and most selective) stores in the world.

Meet new customers across 4 days

You’re in the right place to meet the right contacts for your business. As the ultimate Home, Gift and Fashion retail buying destination for thousands of independents, multiples, online retailers, department stores, contractors and designers, this is where you’ll meet with a full spectrum of retail professionals who are purchase-ready and on the look-out for the latest untapped discoveries. 

Who will you meet?

As a destination for thousands of independents, multiples, online retailers and department stores, you’ll meet with a full spectrum of home and gift retail professionals – with 80% of visitors attending specifically to find new suppliers that will make their year.

Meet Zoe Anderson, founder of W.A.Green

Zoe Anderson, owner of homewares and gift boutique W.A.Green in Shoreditch, discusses the importance in sourcing gifts that embrace colour, celebrate local craft and instil happiness. Zoe offers insight on how she chooses her suppliers and sources products that are both personal and on-trend to help curate a truly unique gift offering.

Meet Gem and Lea of House of Sloane

Discover how Spring & Autumn Fair played an intrinsic role in the successful launch of luxury interiors brand House of Sloane and why it is still the most important fair for the brand. Gem & Lea, founders of House of Sloane, discuss how the show is a great learning platform for new businesses and the reasons why they keep coming back in the search for new and innovative products that help them stand out from the crowd. 

Meet Melissa Reynolds-Lawrence, owner of Honey Bee Home

Birmingham-based  Honey Bee Home simply buzzes with style thanks to its owner, Melissa Reynolds-Lawrence. See what it takes to run your own successful online home and lifestyle shop. Whether you’re already running your online store or you’re thinking to take the plunge, this is one to watch!

The Spring Fair visitor snapshot:


 Independent RetailersMultiples, Garden Centres, Destinations

84% of visitors had purchasing responsibility for their business
80% of the audience’s main objective is to find new suppliers
81% of buyers placed or looking to place orders as a result of attending

The exhibitor’s toolkit

Year-round promotion on your behalf is what you get as just one of the key benefits of joining Spring Fair. Putting your brand in front of thousands of UK and international buyers is what we do – at the show, before and after. Benefit from our industry-leading, multi-channel marketing campaigns and social reach.

  • A dedicated profile showcasing your brand and products
  • Insightful and supportive newsletters
  • Webinars with industry experts
  • Social media promotion with a 90k+ cross-channel followership
  • A dedicated profile on the Spring Fair Match app
  • Gallery of digital banners to promote your presence on your channels
  • Digital exposure including regular email promotion to over 450,000 industry professionals
  • Personalised printed and digital invites for your customers and prospects
  • Profile listing in the Little Black Book show guide distributed to approx. 55,000 industry professionals in January
  • A profile in the official Spring Fair Catalogue, a year-round address book for retailers

  • "Footfall to our stands was high with a good mix of customers ranging from independent stores, high street multiples and International visitors. The show has given us a great springboard for the year ahead."
    Alan Pimm, Managing Director, Sifcon International

Talk to us about your stand today