Header Info and Dates

4-7 FEBRUARY 2024

Why exhibit

Spring Fair is THE platform to put your products at the forefront of UK retail. It’s your opportunity to showcase all things home, gift and fashion to thousands of purchase-ready buyers. Have something to offer? Come and join us.


Spring Fair is the marketplace for newness, attracting thousands of purchase-ready buyers each year. With 14 product sectors across Home, Gift & Moda, there’s no end to the variety of products you can exhibit. Whether your brand is just starting up or you’re a well-established company, Spring Fair is a trusted platform for all companies to launch their collections.

Meet new customers

Spring Fair attracts thousands of purchase-ready buyers from the UK and overseas, facilitating lasting connections that get your products in some of the biggest stores in the world. Some of the biggest names in retail attend Spring Fair, including buyers from online retailers, department stores, independents and multiples. You’re in the best place to meet the right contacts for your business.


Give your brand the exposure it deserves

You provide the products, we provide the platform. Market your brand all year round, with our exciting digital opportunities. Get featured in our show guides and online exhibitor list where you can create your own profile with your product imagery, videos and contact details. The earlier you book, the more there is to get involved with!


Be at the centre of UK Retail

The UK has been home to Spring Fair for 73 years. Held at the NEC in Birmingham, we’re at the centre of the UK, meaning we’re easily accessible by car, train or plane for both UK and international visitors and exhibitors. Find out more about who you’ll meet at Spring Fair below.



The Sustainability Trail is a huge part of Power of One®, highlighting the suppliers going the extra mile to ensure a more sustainable and ethical future for all; from sourcing materials and manufacturing to the final product and packaging. This means you can fill out your sustainable actions on the Ezone so that buyers can easily find you through the sustainability filter and green leaf icon on the exhibitor list.


We’re empowering change within retail

In 2018 we launched our Power of One® campaign to energise retailers to take small steps to change the world, no matter how large or small. From checking on staff wellbeing, to highlighting sustainable exhibitors and reducing waste onsite we’re making conscious decisions to change the future of retail…



Who will you meet?

As a destination for thousands of independents, multiples, online retailers and department stores, you’ll meet with a full spectrum of home and gift retail professionals – with 80% of visitors attending specifically to find new suppliers that will make their year.

Meet Graham Hart, Harts of Stur

Meet Graham Hart, Managing Director and 4th generation owner of countryside department store and café, Harts of Stur based in Dorset. From the eco-friendly houseware and gift products they source from Spring Fair, to the shop building itself, Graham shares the secrets to their sustainable success.

Meet Gem and Lea of House of Sloane

Discover how Spring & Autumn Fair played an intrinsic role in the successful launch of luxury interiors brand House of Sloane and why it is still the most important fair for the brand. Gem & Lea, founders of House of Sloane, discuss how the show is a great learning platform for new businesses and the reasons why they keep coming back in the search for new and innovative products that help them stand out from the crowd. 

Meet Melissa Reynolds-Lawrence, owner of Honey Bee Home

Birmingham-based  Honey Bee Home simply buzzes with style thanks to its owner, Melissa Reynolds-Lawrence. See what it takes to run your own successful online home and lifestyle shop. Whether you’re already running your online store or you’re thinking to take the plunge, this is one to watch!

The Spring Fair visitor snapshot:


 Independent RetailersMultiples, Garden Centres, Destinations

84% of visitors had purchasing responsibility for their business
80% of the audience’s main objective is to find new suppliers
81% of buyers placed or looking to place orders as a result of attending

The exhibitor’s toolkit

Putting your brand in front of thousands of UK and international buyers is what we do – at the show, before and after. As a Spring Fair exhibitor, you’ll benefit from our industry-leading, multi-channel marketing campaigns and social reach, including:

  • A dedicated profile to showcase your brand and products
  • Insightful and supportive newsletters
  • Webinars with industry experts
  • Social media promotion with a 90k+ cross-channel followership
  • A gallery of digital banners to promote your presence on your channels
  • Digital exposure including regular email promotion to over 450,000 industry professionals
  • Personalised printed and digital invites for your customers and prospects
  • Profile listing in the Little Black Book show guide distributed to approx. 55,000 industry professionals in January
  • A profile in the official Spring Fair Catalogue, a year-round address book for retailers

  • "Footfall to our stands was high with a good mix of customers ranging from independent stores, high street multiples and International visitors. The show has given us a great springboard for the year ahead."
    Alan Pimm, Managing Director, Sifcon International

Talk to us about your stand today



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