Header Info and Dates

6-9 FEBRUARY 2022
NEC BIRMINGHAM, UK

Make your market

Why you should 
exhibit at Spring Fair

The buying destination for home, gift and fashion retail.

APPLY FOR A STAND

Spring Fair is so much more than a “trade show”. Every year, thousands of new and returning visitors come to Spring Fair for the same three things: product inspiration, new ideas and exclusive industry insights. We’re a place for discovery, an unmissable event for purchase-ready buyers and a dynamic environment where business is done and orders are written.

We bring the European and International B2B retail market here to the UK, facilitating lasting connections between retailers, suppliers, designers and marketers. So, if you’re looking for the best place to showcase your products and meet new buyers, then you’ve come to the right place.

By giving a platform to the most sought-after products, innovative brands and creative thinkers of the trade, we stay ahead of the curve and keep products on the move. As the definitive marketplace for B2B homewares, gifts and fashion, wherever your business fits in, you’ll not only meet relevant retailers looking for your products, but those looking for those key crossover buying opportunities, too.

Have something to offer? Come and join us and together, we will make your market.

Be at the centre of UK retail

The UK has been home to Spring Fair for more than 70 years. Held at the NEC in Birmingham, we’re easily accessible by car, train or plane and welcome British, European and international home, gift and fashion suppliers to come and showcase their products, meet new customers and make new connections.

Give your brand the exposure it deserves

You’re in the right place to meet the right contacts for your business. You provide the products; we’ll provide the platform to get your brand out there and meet with retail buyers that can put your products in some of the biggest (and most selective) stores in the world.

Meet new customers across 4 days

As the ultimate retail buying destination for thousands of independents, multiples, online retailers, department stores, contractors and designers, this is where you’ll meet with a full spectrum of professionals who are purchase-ready and on the look-out for the latest untapped discoveries. 

Who will you meet?

As a destination for thousands of independents, multiples, online retailers and department stores, you’ll meet with a full spectrum of home and gift retail professionals – with 80% of visitors attending specifically to find new suppliers that will make their year.

Meet Zoe Anderson, founder of W.A.Green

Zoe Anderson, owner of homewares and gift boutique W.A.Green in Shoreditch, discusses the importance in sourcing gifts that embrace colour, celebrate local craft and instil happiness. Zoe offers insight on how she chooses her suppliers and sources products that are both personal and on-trend to help curate a truly unique gift offering.

Meet Gem and Lea of House of Sloane

Discover how Spring & Autumn Fair played an intrinsic role in the successful launch of luxury interiors brand House of Sloane and why it is still the most important fair for the brand. Gem & Lea, founders of House of Sloane, discuss how the show is a great learning platform for new businesses and the reasons why they keep coming back in the search for new and innovative products that help them stand out from the crowd. 

Meet Melissa Reynolds-Lawrence, owner of Honey Bee Home

Birmingham-based  Honey Bee Home simply buzzes with style thanks to its owner, Melissa Reynolds-Lawrence. See what it takes to run your own successful online home and lifestyle shop. Whether you’re already running your online store or you’re thinking to take the plunge, this is one to watch!

The Spring Fair visitor snapshot:

 

 Independent RetailersMultiples, Garden Centres, Destinations

84% of visitors had purchasing responsibility for their business
80% of the audience’s main objective is to find new suppliers
81% of buyers placed or looking to place orders as a result of attending

The exhibitor’s toolkit

Putting your brand in front of thousands of UK and international buyers is what we do – at the show, before and after. As a Spring Fair exhibitor, you’ll benefit from our industry-leading, multi-channel marketing campaigns and social reach, including:

  • A dedicated profile to showcase your brand and products
  • Insightful and supportive newsletters
  • Webinars with industry experts
  • Social media promotion with a 90k+ cross-channel followership
  • A dedicated profile on the Spring Fair/Moda Show App
  • A gallery of digital banners to promote your presence on your channels
  • Digital exposure including regular email promotion to over 450,000 industry professionals
  • Personalised printed and digital invites for your customers and prospects
  • Profile listing in the Little Black Book show guide distributed to approx. 55,000 industry professionals in January
  • A profile in the official Spring Fair Catalogue, a year-round address book for retailers

  • "Footfall to our stands was high with a good mix of customers ranging from independent stores, high street multiples and International visitors. The show has given us a great springboard for the year ahead."
    Alan Pimm, Managing Director, Sifcon International

Talk to us about your stand today

 


 

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