Exhibit at Spring Fair

Grow your business at Spring Fair! Showcase your products to international and local purchase-ready buyers across four definitive Home, Gift, Fashion and Everyday destinations.


As the UK’s biggest retail event, Spring Fair puts your products at the forefront of the industry. Each season our halls see thousands of purchase-ready buyers all looking to connect and find their next best-seller. Whether you’re a blossoming brand or an established business, Spring Fair is the trusted platform to showcase new and popular collections to the right buyers.

Meet the right buyers

Find the perfect product partners at Spring Fair with buyers from independent outlets, large department stores and online retailers. 84% of our visitors have purchasing responsibility which means you’ll be connecting with purchase-ready buyers. 


Grow your brand’s exposure

From pre-show to post-show, Spring Fair is designed to put exhibitors front and centre. By becoming an exhibitor you'll be featured in our Show Guide, Little Black Book, be listed on our website as an exhibitor and so much more.


  • "We have been coming to Spring Fairs for 18 seasons and this show has not disappointed. There has been steady footfall throughout, and we have received great feedback and orders from both existing and new customers. We’re already booked for the next show!"
    Sanjay Bhojwani
    Ellie Beaumont

Inspiring retail innovation 

Year-on-year, Spring Fair brings together exciting new products and innovative brands in 13 definitive product sectors. As the launchpad for brand-new offerings in the retail industry, our Home, Gift, Fashion and Everyday destinations contain endless opportunities to be the next best-seller in your industry.


So much more than a show 

Elevate your retail knowledge and be part of shaping the industry at the show of the season. From highlighting sustainable exhibitors and tapping into industry insights to implementing new initiatives that make product showcasing even more effective, Spring Fair is changing the future of retail. 


Spring Fair 2023 visitors 

 Independent RetailersMultiples, Garden Centres, Destinations

Ready to get involved?

For more information, to book a stand, or to simply get in touch with a member of our team, fill out our short application. 


Talk to us about your stand today



FAQ Spring Far

What is Spring Fair

Spring Fair is the season’s number one wholesale home and gift trade event, welcoming more than 26,000 visitors through the doors of Birmingham NEC to trade with 1,400 exhibitors over the course of 4 days.

What is a tradeshow

What is a tradeshow?

At a tradeshow exhibitors offer their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the RRP. Visitors (retailers) are then able to sell those products in their stores directly to the customer.

In the case of Autumn Fair, exhibitors are often companies that manufacture their own gift and home products and visitors often own or work at independent retail stores, multiples, department stores or online stores.

Why go to a tradeshow?

A tradeshow offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales.

A tradeshow offers visitors the opportunity to meet their existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.

What can I expect to see at the show

Wholesale Trading

At Autumn Fair there will be 1,400 exhibitor stands located through the NEC’s halls, they will be grouped together in their appropriate sectors.

Each business owns a stand and will use this to display their products as they choose.

Our 26,000 visitors enter the arenas and walk around to trade and do business with exhibitors whose products they like.

Keynote speeches and seminars

Visitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis. 

The only exception may be if we are running specific workshops, as these spaces are limited. 
Once those wishing to attend have registered for the exhibition they will also be required to book a slot for their workshop of choice via the show website.

What is the everyday sector?

The Everyday  sector/Hall is a destination for volume and bulk wholesale gift and home products. There are many categories of products in the Everyday sector including day-to-day household items, outdoor activity products, and baby care.

Our Partners