This is what 40,000+ retailers, buyers and brands didn't want to miss. Orders placed on the spot. Ranges built for the year ahead. Partnerships started on the show floor that are still paying off now.
Five stages brought retail's leaders together to talk live commerce, design, licensing and what's next for the industry, alongside 1,500+ exhibitors across home, gift, garden and fashion. Spring Fair 2027 is where it happens again, 7-10 February at the NEC Birmingham.
Spring Fair 2026 served up live content sessions, expert-led panels and unparalleled insights across our five stages. This is the calibre of thinking on offer every year, expect the same in 2027, and more.
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Alice Molyneaux, Head of Licensing and Brand Partnerships, Liberty
Pere Bruach, Design Manager, Liberty
In this session, Alice Molyneaux and Pere Bruach explored how Liberty's world-famous prints and design studio turn 150 years of heritage into design-led collections and creative partnerships, extending the brand's reach and driving commercial success through licensing.
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Koreen Fader, Chief Executive Officer, Market Leader for QVC UK, QVC Group
In this Power Talk, Koreen Fader traced QVC's journey from television pioneer to multi-platform live commerce business, and how QVC is turning shop-tainment into TikTok Shop while backing both emerging and established brands.
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Google Workshops
Google's team showed independents and brands how to put AI to work in their marketing, from sharper targeting to bigger impact, plus a building a stronger business online using Google's own tools.
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Sebastien Ricard, Director, WilkinsonEyre Architects
Sebastien Ricard took the Design Studio through the restoration of Battersea Power Station, from soaring atria to rooftop sky villas, showing how a heritage landmark and a commercial success can be the same project.
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Philippa Cass, Head of Merchandising UK, Tesco Stores Ltd
Philippa Cass joined TheIndustry.fashion's Lauretta Roberts to explore how F&F balances trend agility with commercial intelligence, spots the next viral garment, and proves accessible fashion can lead the conversation, not follow it.
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Gill McCulloch, Buying Director, Anthropologie Europe
Gill McCulloch joined Caryn Franklin MBE to explore how modern buying blends instinct with data, and what it takes to build an edit that still feels relevant long after the first order.
Buyers that attend
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Buying and selling is only half of the story. Here's what else you get with your free ticket, and what's waiting for you at Spring Fair 2027.
Pitch Live
The Dragons’ Den style competition where up-and-coming independent brands pitched their best product live to a panel of retail buyers, with real time feedback and real opportunities on the table. Back for 2027.
Explore our previous speakers and get a sense of the calibre you can expect in 2027.
Take a look through our highlights gallery
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View from the show floor: Live Instagram feed
Join 40,000+ retailers, buyers and brands at the NEC Birmingham, 7-10 February 2027. Free to attend, if you register.
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