Product Pavilions

Spring Fair’s Product Pavilions are curated spaces designed to highlight trends, key business sectors and standout brands in the retail industry.

Whether you're a first-time visitor or a returning buyer, these pavilions make it easy for you to shop the show and discover new opportunities for your business.

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New Business Pavilions 

Positioned across key areas of the show, the New Business Pavilions give buyers access to up-and-coming brands in Home, Living & Decor, Gift, Greeting Cards, Stationery & Wrapping and Beauty & Wellbeing sectors. 

Licensing Lab | Hall 4 

We're reintroducing the Licensing Lab – a dedicated space where licensors, agencies, designers and licensees come together to showcase ranges, share insights and make partnerships. 

Gift of the Year Pavilion | Hall 5

Showcasing shortlisted companies and their exceptional products, this pavilion connects award-worthy brands with Spring Fair’s vast audience. Gain inspiration and explore the GOTY showcase to find exciting new additions for your store.

Small Business Sunday | Hall 5

In collaboration with Theo Paphitis, this pavilion showcases handpicked products from emerging businesses. Make sure to visit on the first Sunday of the show to meet these innovative brands. 

GCA Debut Pavilion | Hall 3 

A launchpad for Greeting Card Association members making their trade show debut, this pavilion is the perfect place to discover fresh talent and unique card designs.

Cardgains Village | Hall 3

Situated in the heart of the Greetings, Party & Celebration destination, this pavilion brings together top association members, including UK Greetings and Words 'n' Wishes, with the latest card and gift designs.

Trend Trails

Spring Fair’s trend trails allow you to discover trending supplier types. Use these symbols to quickly locate relevant businesses the show. When you see these symbols on an exhibitor’s nameboard it means they’re a reputable and quality supplier in that sector. Trend trails include B Corp, Licensing, Made in the UK & White/Private Label.

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