Discover the Spring Fair 2027 agenda

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Spring Fair’s live content programme brings the industry’s most influential voices together – from design trailblazers and retail strategists to trend forecasters and brand founders.

Across 5 stages, you’ll find masterclasses, interviews and Q&A sessions built to inspire action. Learn what’s driving buying decisions, discover what’s next in design and get practical tools to grow your retail business.

Plan your visit around the sessions that matter most – your Spring Fair agenda starts here.
10:00
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell
10:30
  1. Masterclass Studio | Hall 3
    60 mins
    • What's Next
    • Human + AI 
    Grow with Google
11:30
  1. Licensing Studio | Hall 5
    30 mins
    • Community & Brand
    Your first licensing contract: the terms, traps and opportunities
  2. Masterclass Studio | Hall 3
    30 mins
    • The Customer
    • Trends & Innovation
    The psychology of visual merchandising
11:45
  1. Heart of Retail Theatre | Hall 5
    10 mins
    • What's Next
    • Leadership & Legacy
    • Trends & Innovation
    Opening Spring Fair 2027 and celebrating what brings us together
13:30
  1. Style Studio | Hall 2
    30 mins
    • The Customer
    • Commercial Growth 
    One garment, different bodies and a fresh approach to styling
15:15
  1. PITCH LIVE - GIFT
    Masterclass Studio | Hall 3
    45 mins
    • What's Next
    • Championing Independents
    Fresh ideas. Bold pitches. The next big thing in retail.
15:30
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell
10:00
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell
10:30
  1. Masterclass Studio | Hall 3
    60 mins
    • What's Next
    • Commercial Growth 
    Grow with Google
11:00
  1. Style Studio | Hall 2
    30 mins
    • Community & Brand
    • Commercial Growth 
    How two iconic British brands bring character to fashion
11:30
  1. Licensing Studio | Hall 5
    30 mins
    • Human + AI 
    • Commercial Growth 
    How original artwork becomes licensed product collections
  2. Masterclass Studio | Hall 3
    30 mins
    • The Customer
    • Trends & Innovation
    The psychology of visual merchandising
12:00
  1. Heart of Retail Theatre | Hall 5
    30 mins
    • Leadership & Legacy
    • Trends & Innovation
    • Commercial Growth 
    The decisions behind one of Britain's fastest-growing retail businesses
13:00
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    What makes a product worth backing in 2027?
13:30
  1. Heart of Retail Theatre | Hall 5
    60 mins
    • What's Next
    Celebrate and discover all things festive! The GTN Greatest Christmas Awards brings the industry together to showcase the amazing work of garden centres over the festive period. Presented by Trevor Pf ...
14:00
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    The colours, silhouettes and key pieces shaping next season
14:30
  1. Masterclass Studio | Hall 3
    30 mins
    • What's Next
    • Community & Brand
    How creators are turning audiences into customers, and what retailers can learn from them
15:00
  1. Heart of Retail Theatre | Hall 5
    30 mins
    • What's Next
    • Retail with Purpose
    • The Customer
    Retail is the Heartbeat of the Economy
15:15
  1. PITCH LIVE - FASHION & ACCESSORIES
    Masterclass Studio | Hall 3
    45 mins
    • What's Next
    • Championing Independents
    Fresh ideas. Bold pitches. The next big thing in retail.
15:30
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell
16:00
  1. Heart of Retail Theatre | Hall 5
    30 mins
    • Leadership & Legacy
    • Trends & Innovation
    • Commercial Growth 
    The transformation of a British retail icon into a digital marketplace
10:00
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell
10:30
  1. Masterclass Studio | Hall 3
    60 mins
    • What's Next
    • Human + AI 
    Grow with Google
11:30
  1. Licensing Studio | Hall 5
    30 mins
    • Trends & Innovation
    • Commercial Growth 
    How the Natural History Museum turns natural wonders into unexpected collaborations
12:00
  1. Heart of Retail Theatre | Hall 5
    30 mins
    • Championing Independents
    Britain's Small Business Commissioner on why independent retail deserves a fairer deal
13:00
  1. Style Studio | Hall 2
    30 mins
    • The Customer
    • Trends & Innovation
    How pop culture is turning fashion retail into an experience
14:00
  1. PITCH LIVE - LICENSING
    Licensing Studio | Hall 5
    45 mins
    • Trends & Innovation
    • Championing Independents
    Fresh ideas. Bold pitches. The next big thing in retail.
  2. Style Studio | Hall 2
    30 mins
    • Retail with Purpose
    • Community & Brand
    Why some fashion brands inspire obsession, not just sales
14:30
  1. Masterclass Studio | Hall 3
    30 mins
    • Trends & Innovation
    • Community & Brand
    Bringing the magic back to physical retail
15:00
  1. Heart of Retail Theatre | Hall 5
    30 mins
    • The Customer
    • Trends & Innovation
    How Hamleys turns play, theatre and discovery into memorable retail experiences
15:15
  1. PITCH LIVE - KIDS: TOY, PLAY & CLOTHING
    Masterclass Studio | Hall 3
    45 mins
    • Trends & Innovation
    • Championing Independents
    Fresh ideas. Bold pitches. The next big thing in retail.
15:30
  1. Licensing Studio | Hall 5
    30 mins
    • Community & Brand
    • Commercial Growth 
    How botanical heritage is finding new life in fashion, home and lifestyle
  2. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell
16:00
  1. Heart of Retail Theatre | Hall 5
    30 mins
    • The Customer
    • Leadership & Legacy
    • Commercial Growth 
    Why The Works is putting stores before screens
10:00
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell
10:30
  1. Masterclass Studio | Hall 3
    60 mins
    • What's Next
    • Trends & Innovation
    Grow with Google
14:00
  1. Style Studio | Hall 2
    30 mins
    • What's Next
    • Trends & Innovation
    2027's fashion trends and how to style them to sell