#SBS x Spring Fair Competition

Now in its fifth year, our partnership with Theo Paphitis' #SBS Small Business Sunday continues to champion emerging brands with a practical route into wholesale.

The initiative has already supported more than 80 small businesses, helping founders secure wholesale orders, build retail partnerships, gain national and international stockists and access invaluable mentorship.

For 2027, entries are now closed and our 18 winners have been announced, our largest intake to date. 

Show, don't just say. The brands that stood out didn't just talk about doing things well, they had the certifications and figures to back it up.

Community matters. A loyal following, a cause people care about, a story worth telling, these all made a brand feel like more than just a product.

Small wins add up. Stockists, repeat orders, press, awards, none of it happens overnight, but together it shows real momentum.

Entries for #SBS x Spring Fair 2027 are now closed. The competition reopens in April 2027, shortly after the show.

Winners get a fully funded stand in the #SBS Village, expert mentoring and direct access to the UK's leading retail buyers, so it's worth planning ahead.

Not yet part of #SBS? You'll need to be a Small Business Sunday winner first. You can apply via Theo Paphitis' weekly initiative, it only takes a few minutes. Read the terms & conditions here.