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Social media is a really important marketing tool but there are a few things that businesses tend to do that annoys consumers.
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How to: Build a Brand for your Store
09 May 2019Although you might think that building a brand is exclusively for the likes of global retailers, you'd be wrong. Even small or artisan stores need a brand. -
Spring & Autumn Fair have launched a monthly newsletter filled with helpful and insightful content. We wanted to introduce you to the faces that make up the team.
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We caught up with Anya Gomulski's, Studio Designer for Ashley Wilde, a global leader in the textile industry, for some fabric inspiration.
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We've laid out our top 5 ways to increase conversions on online retailer's websites, while bringing that in-store feeling into the digital world.
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Home Decor Trends for 2020
16 Apr 2019Consumers don't want fad home décor trends when they're looking to update their home. These five interior design trends fit well with each other and have longevity. -
The Most Popular Faux Floral Trends for 2020
09 Apr 2019At this year's Spring Fair, Sarah Garforth, of Hill Interiors, spoke about the faux floral industry and the bestselling products that retailers should be focusing on. -
There's a spotlight on ethical consumerism in recent years and retailers are taking notice. A clear majority of people in the UK and worldwide are considering the impact of their retail purchases on s ...
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At Spring Fair this year, Diane Wehrle, the Marketing and Insight's Director at Spring Board, spoke about how customer behaviour in retail is changing. For anyone that could not make the seminar, we h ...
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The Rise and Impact of Influencer Marketing
19 Mar 2019There's been a huge growth in influencer marketing in the last couple of years. Ian Shepherd spoke at Spring Fair about the rapid rise of influencers and the impact they have on the gift and fashion m ...