Why exhibit

Spring Fair puts your brand in front of the buyers shaping UK retail. From leading independents to major multiples, connect with thousands of decision-makers across home, gift, fashion and garden ready to stock what's next. 

BOOK YOUR STAND

Your brand belongs here

For 75 years, Spring Fair has been the stage where the industry's leading names showcase what's next. When you exhibit here, you're not just filling a stand – you're joining over 1,500 brands that know the power of being seen in person by retailers, season after season. 

Buyers want to see, experience and explore what's new in retail, making Spring Fair the perfect place to launch your products with impact. 

400+

new suppliers 

1 MILLION+

products 

38%

exclusive brands 

Join the New Business Pavilion

Our New Business Pavilions give first-time exhibitors and emerging brands the visibility and credibility to grow. Pavilions are positioned across key areas of the show including Gift, Greetings, Beauty & Wellbeing, Home, Living & Decor, and Fashion. 

 

DISCOVER THE PAVILION

Discover buyers

Independent Retailers

Hear it from our exhibitors



  • "For us there's no better way [than Spring & Autumn Fair] of finding new customers."
    Damon Murphy, Director, Jess & Lou


  • "[This show] is a critical part of our business."
    Stephen Illingworth, Senior Director, Widdop


  • "Spring Fair is the best place to launch new products."
    Sue Lockey, Co-Founder & CEO, The Puppet Company LTD

Supported every step of the way

We're here to help you showcase your brand from the moment you sign up.

 

Increase your exposure

Exhibitor masterclasses

We offer all exhibitors business solution masterclasses from leading agencies and experts. Giving you the tools you need to grow your business.

Product showcases

Throughout the show we curate product-led areas that enable the discovery of your collections beyond your stand. These include competitions, dedicated displays and so much more.

Brand promotions

We collaborate with you to create branded areas, displays and giveaways. Get in touch with us to start chatting about potential branding, lead generating and educational opportunities!

Become an exhibitor

Our latest retail insights

FAQs

What is Spring Fair?

Spring Fair is the season’s number one wholesale home and gift trade event, welcoming more than 35,000 visitors through the doors of the Birmingham NEC to trade with 1,400 exhibitors over the course of 4 days.

Why exhibit at an event like Spring Fair? 

Spring Fair offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales.

What can I expect to see at the show?

Wholesale trading: At Spring Fair there will be 35,000+ visitors searching for their next-belling products. They visit to find and trial products and do business with exhibitors whose products they like. 

Keynote speeches and seminars: Visitors and exhibitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis. 

What is the Everyday destination?

The Everyday destination is a destination for volume and bulk wholesale gift and home products. There are many categories of products in the Everyday destination including day-to-day household items, outdoor activity products, and baby care. 

Our Partners