The Alchemists of Retail, SpringFair 2026

Enjoy the highlights of SpringFair 2026 in Birmingham NEC

Retail’s biggest conversations continue today, with brands and buyers coming together to shape what’s next.

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Are you ready for day 3?

The conversations are flowing, the aisles are buzzing, and discovery is in full swing. Explore 1,500+ brands, uncover standout products, and hear fresh insights from retail leaders across five content stages.

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Don't miss these today

Expert Advice

Book in a free 1-2-1 mentoring session with SaveTheHighStreet or Stephen Spencer + Associates at the Buyers Retreat (Hall 3)

Power Talk with Ray Clacher

13:00 – 13:45 | The Hidden Forum, Hall 5 – in partnership with F.Y.G.

Ray Clacher, Chief Executive of Morleys Department Stores, talks heritage, reinvention, community retail, and what it takes to make the department store relevant again.

Happy Hour with Faire

16:00 – 18:00 | Stand 3K31, Hall 3

Join Faire and The Greetings Lab for premium cocktails and unwind after a busy day on the floor.

1,500+ Exhibitors

Whether you're looking for home, gift, or fashion brands, you're guaranteed to find something new within our 17 show sectors.

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Product Pavilions

Our product pavilions highlights emerging trends, key sectors and leading brands — offering an easy way to explore the show.

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Cafés & Networking Spaces

Connect, relax, and refuel at dedicated spaces throughout the show. Every connection sparks something new.

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What's on today

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Spring Fair’s live content programme brings the industry’s most influential voices together – from design trailblazers and retail strategists to trend forecasters and brand founders.

Across 5 stages, you’ll find masterclasses, interviews and Q&A sessions built to inspire action. Learn what’s driving buying decisions, discover what’s next in design and get practical tools to grow your retail business.

Plan your visit around the sessions that matter most – your Spring Fair agenda starts here.

10:00
  1. Widdop & Co. Village | Hall 4
    30 mins
    A morning for mum’s- join us on our sentiment stand as we share our ranges for the biggest first half seasonal event of the year- Mother’s Day on 15th March
11:00
  1. The Licensing Lab | Hall 4
    45 mins
    • Partnerships & Possibilities
    Licensing becomes transformative when brand storytelling aligns with accurate product information and responsible production. In this session, Fabacus and Products of Change reveal how the right data ...
  2. The Design Studio | Hall 6
    45 mins
    • Craft & Creativity
    Understand how colour, texture, and light work together to create spaces that move people. This session reveals the design fundamentals that separate memorable spaces from forgettable ones, giving you ...
  3. The Merchant’s Corner | Hall 3
    45 mins
    • Commerce & Community
    An informative session that explores the value of AI technology alongside human interaction for the purpose of launching or running a successful high street business.  Hear from the Founder of SaveThe ...
11:30
  1. The Style Atelier | Hall 2
    30 mins
    • Transformation & Innovation
    • Craft & Creativity
    What happens when a campaign comes alive right in front of you? Step inside a fully immersive, fashion-in-motion experience as Rebekah Roy (Fashion Stylist) and Paul Swaby (Director, Cult of Fashion) ...
12:00
  1. The Licensing Lab | Hall 4
    45 mins
    • Transformation & Innovation
    • Partnerships & Possibilities
    Jen Maude-Roxby, Head of Licensing and Business Development at the Victoria and Albert Museum, showcases how the V&A archive is a sourcebook of inspiration for lifestyle products today. With a new mus ...
  2. The Design Studio | Hall 6
    45 mins
    • Transformation & Innovation
    Stop wondering if AI will replace you and start using it to work faster. AI rendering has changed design practice overnight. Learn which tools work and how to integrate them without losing your creati ...
  3. The Merchant’s Corner | Hall 3
    45 mins
    • Transformation & Innovation
    • Commerce & Community
    In the fast-moving digital landscape, retail businesses often lose revenue - not because of poor product offering, but because of avoidable online friction - confusing user journeys, underperforming w ...
  4. Widdop & Co. Village | Hall 4
    30 mins
    Lunch on the Farm- join us for lunchtime snacks as we celebrate the launch of the Funny Farm
  5. Faire | Hall 3
    30 mins
    Meet a Faire expert on stand 3K31 for a guided 30-minute tour of five Faire brand stands. Discover the depth and quality of brands available on Faire, and see how easy it is to source, order, and mana ...
12:30
  1. The Style Atelier | Hall 2
    45 mins
    • Purpose & Planet
    • Transformation & Innovation
    Forget the old playbook. Fashion’s next era isn’t about doing less harm — it’s about doing things differently. In this uncompromising conversation led by Caryn Franklin MBE, industry trailblazers pull ...
13:00
  1. The Hidden Forum | Hall 5
    45 mins
    • Transformation & Innovation
    • Leadership & Legacy
    • Commerce & Community
    In this Power Talk, Ray Clacher examines the evolving role of the department store at a time of renewed investment and transformation. With Morleys entering an exciting new chapter — including the hig ...
14:00
  1. The Licensing Lab | Hall 4
    45 mins
    • Transformation & Innovation
    • Partnerships & Possibilities
    Join us as we explore how Joules, one of the UK’s most resilient and beloved lifestyle brands, uses strategic licensing to strengthen its identity and expand its reach. Joules’ Licensing Manager, Vict ...
  2. The Design Studio | Hall 6
    45 mins
    Think interior design is just fluffing cushions and picking out curtains? Think again. Hear from an experienced panel of Registered Interior Designers from the British Institute of Interior Design who ...
  3. Widdop & Co. Village | Hall 4
    30 mins
    Let us show you the world- Licensing is a big world after all but with great opportunity for every retailer. Join us for a coffee as we talk you through the major content milestones and products for t ...
14:15
  1. The Merchant’s Corner | Hall 3
    35 mins
    • Transformation & Innovation
    Behind every product, every transaction and every partnership sits a layer of information that most retailers never truly see. Andrew Xeni—founder of Nobody’s Child, Fabacus and Soreto—reveals how tur ...
14:30
  1. The Style Atelier | Hall 2
    45 mins
    • Transformation & Innovation
    • Partnerships & Possibilities
    • Commerce & Community
    Tesco’s F&F has become a fashion success story — redefining what accessible style can look like and proving that innovation and great quality doesn’t just belong to luxury. From fast-moving seasonal e ...
15:00
  1. The Licensing Lab | Hall 4
    45 mins
    • Partnerships & Possibilities
    As licensing continues to shape product ranges across every retail category, buyers are increasingly working with IP-based products - from entertainment brands to lifestyle collaborations. But how do ...
  2. The Design Studio | Hall 6
    45 mins
    What if the biggest barrier to better products isn’t creativity — but the rules we’ve inherited? In this keynote interview, Products of Change founder Helena Mansell-Stopher and Dunelm’s Jo Seddon exp ...
  3. Pitch Live - Kids Products
    The Merchant’s Corner | Hall 3
    45 mins
    Join Ami Rabheru, former Retail Buyer and founder of co.lective as she welcomes the finalists of Pitch Live on the Merchant's Corner stage for a Dragons' Den-style pitching session of new and innovati ...
15:30
  1. The Style Atelier | Hall 2
    45 mins
    • Transformation & Innovation
    • Craft & Creativity
    What happens when a campaign comes alive right in front of you? Step inside a fully immersive, fashion-in-motion experience as Rebekah Roy (Fashion Stylist) and Paul Swaby (Director, Cult of Fashion) ...
16:00
  1. The Merchant’s Corner | Hall 3
    45 mins
    • Transformation & Innovation
    Learn how to use AI to enhance your marketing strategy, improve targeting and increase impact.
  2. Widdop & Co. Village | Hall 4
    30 mins
    How to stop a white elephant- Join our national accounts team for drinks and nibbles as we share with you some case studies of the opportunity for us to design, source and manufacture your standout Wh ...
  3. Faire | Hall 3
    120 mins
    Join us on stand 3K31 for premium cocktails and unwind after a busy day on the floor.

SpringFair 2026 Highlight photograph - Day 2

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