We hope you enjoyed the new, re-edited show floor. Every sector was given a key 2021 trend colour to help shop the show.
Google’s goal is to replicate the offline process that we all go through when deciding who to trust in various situations. For example, I trust my greengrocer to tell me all about fruit and veg, but probably don’t trust him to tell me how to fit my new dishwasher.
Google works in a very similar way and has developed a series of ranking signals to determine how useful your content is for a variety of different searches.