Spring Fair is the season’s number one wholesale home and gift trade event, welcoming more than 35,000 visitors through the doors of Birmingham NEC to trade with 1,400 exhibitors over the course of 4 days.
What is Spring Fair?
What is a tradeshow?
What is a tradeshow?
At a tradeshow exhibitors offer their products at wholesale cost to visitors. This means that products are sold in bulk and at a lower price than the RRP. Visitors (retailers) are then able to sell those products in their stores directly to the customer. In the case of Spring Fair, exhibitors are often companies that manufacture their own gift and home products and visitors often own or work at independent retail stores, multiples, department stores or online stores.
Why go to a tradeshow?
A tradeshow offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales. A tradeshow offers visitors the opportunity to meet their existing suppliers, discover new exhibitors and products and to place orders at the show or at a later date.
What can I expect to see at the show?
At Spring Fair there will be 1,400 exhibitor stands located through the NEC’s halls, they will be grouped together in their appropriate sectors. Each business owns a stand and will use this to display their products as they choose. Our 35,000 visitors enter the arenas and walk around to trade and do business with exhibitors whose products they like.
Keynote speeches and seminars
Visitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis. The only exception may be if we are running specific workshops, as these spaces are limited. Once those wishing to attend have registered for the exhibition they will also be required to book a slot for their workshop of choice via the show website.
Who can attend?
Spring Fair is a trade fair; therefore, it is not open to members of the general public. The show is specific to traders.
You are eligible to attend if you have buying and purchasing responsibilities or control spend. Independent retail stores, multiples, department stores, online businesses, mail order companies, supermarkets, distributors, importers, wholesalers, multi-channel retailers or those looking to start a retail business (in the next 12 months) are all suitable visitors to Spring Fair.
I'm a student, am I able to attend the show?
Students of Undergraduate level and above (individuals and groups) on relevant courses of study are welcome to attend the show, but will not be permitted to trade. Students will be asked to show an NUS Identity card or equivalent student identity. Please register via the normal registration process, ensuring to select yourself as a student.
Can I bring children?
We advise that children under 16 do not attend the event as this is a trade only, and there are no crèche facilities available. If you are attending with a child, and they are under the age of 16 years, they will require a Child's wristband – these can only be picked up on site, from the registration desks in the main entrances. Anyone over the age of 16 will be required to register for the event via the normal process.
When will I receive my entry badge?
You can print a copy of your badge as it is attached to your badge email (this will be sent to you a week prior to the show). If you are unable to print your ticket, don’t worry – just show us your confirmation email at the registration desk on arrival to the show.
What if I have forgotten my ticket when I arrive at the show?
Please go to the registration desks and they will print your ticket for you. Please have a form of ID with you as you may be asked for proof of company name as the show is only open to trade visitors. ID can be in the form of a business card.
Where does the trade show take place?
What date/time does the show open?
2-5 February 2025
Sun 2 Feb - 9:00 - 18:00
Mon 3 Feb - 9:00 - 18:00
Tues 4 Feb - 9:00 - 18:00
Wed 5 Feb - 9:00 - 16:00
How do I get there?
To find out more about how to get to the Spring Fair, please see our dedicated travel page here.
Will the train strikes affect my journey?
Where can I stay?
To find out more about where to stay during your visit to Spring Fair, please see our dedicated accommodation page here.
Where can I eat / drink?
Cafés, bars and restaurants serving light snacks, meals and refreshments can be found within the halls. There are also a number of outlets outside of the halls, offering anything from a quick drink to a more substantial meal. For more information, click here.
Are there accessible facilities at the venue?
Yes. To find out more details about the NEC’s accessible facilities click here.
How do I find my way around the show once I have arrived?
On arrival to the show, show guides with floor plans will be available to collect at the entrance. There will also be large floor plans at hall entrances. We will aim to have a sector floor plan available via the show website, near to the time of show open.
How many exhibitors can I expect to see?
The number of exhibitors you can see in a day depends entirely on your show objectives. For example, you may see only 4 exhibitors in a day and spend at least an hour on each stand speaking with the business owners and placing an order for your retail store. On the other hand, if you are attending to browse product and be inspired you may spend less time at each stand and cover dozens of exhibitors in a day.
Are seminars free to attend?
Yes, seminars are free to attend.
NB: Please note that as well as seminars, there will be workshops running. Some workshops will require additional registration/booking due to limited spaces being available. These workshops will be advertised as requiring additional registration on the show website.
Register for the 2025 show today!