Empowering UK Independent Retailers
Faire is the leading online wholesale marketplace that makes it easy for you to discover new products and connect with brands that make your shop stand out.
Together, we’re supporting independent retailers to trade smarter - combining the convenience of online wholesale with the inspiration of in-person events.
Win your £5,000 wishlist
To celebrate, Faire is giving new retailers the chance to win £5,000 to spend on inventory from thousands of leading Spring Fair brands on Faire.
If you’re new to Faire, this is your opportunity to stock your shelves with products you’ll love, from established bestsellers to exciting new discoveries.
Signing up is easy, and all new retailers are automatically entered for a chance to win, so don’t miss out. Plus, enjoy 50% off your first order (up to £100) and free shipping with promo code SPRINGFAIR26 at checkout.
*Entries close on Feb 28 (23:59 pm GMT), 2026. T&Cs apply.
Everything happening at the Faire stand - Hall 3, Stand 3K31
Free 1:1 consultation
Whether you’re new to Faire or looking to optimise how you buy, the Faire team is here to help.
The Faire Forecast 2026
Monday 2 Feb at 11:00-11:30
Join Charlotte Broadbent at The Merchant's Corner for insights on the trends and products shaping retail in 2026. Using data from millions of Faire transactions, discover what to buy next with confidence.
Discover more about Faire
Key Facts + FAQs
Whether you’re looking for information about Faire, how the platform works, or the partnership between Faire and Spring Fair, you’ll find the answers here. We’ve compiled the most common questions to make it easy for you to get the information you need — quickly and conveniently.
If you don’t find what you’re looking for, feel free to reach out to us directly. We’re here to help!
This partnership stemmed from our joint commitment to support the UK wholesale community and a recognition that the online and offline worlds need to work together for the benefit of the industry.
We share a common goal and mission to expand opportunities for our shared communities and help brands and retailers grow their businesses.
Trade shows like Spring Fair offer buyers the joy of discovery, inspiration, and connection - to touch and feel products and meet others in the retail community. In parallel, we hear directly from customers who value the ease and convenience that online ordering on Faire offers, as an easier way to streamline their ordering 24/7.
If you're already using Faire - Great news! Keep reading below for retailers and brands to learn how to make the most out of this partnership during Spring Fair. If you're a brand not currently listed on Faire, see below to learn more about how to get involved.
Yes! Please visit us in Hall 3, Stand 3K30. Faire will also be presenting on the MasterClass stage on Sunday, February 2 at 2:00pm and Inspire Stage on Tuesday, February 4 at 2:00pm — offering inspiration, sharing tips on trends, and providing insight into how you can maximize the benefits of online-offline wholesale.
Suppliers/Brands – Already Using Faire
Yes! Our partnership is focused on bringing together the best of online and offline buying to help our communities. We are sharing some key tips for you to take advantage of Faire at Spring Fair.
Before the show
During the show
After the show
Educational video content will be available across Spring Fair’s channels to maximise the benefits of this collaboration.
All Spring Fair exhibitors who select "listed on Faire" on their profile on springfair.com will have a Faire logo displayed:
Additionally, retailers can easily discover your brand through the shoppable ‘Spring Fair x Faire’ collection that is live on Faire.com.
Our partnership came from customer feedback that they wanted to see the online and offline community working together. We hope you are as excited about that as we are about bringing Faire to Spring Fair for the first time. But, of course you need to do what is right for your business and there is no obligation on exhibitors or buyers to use Faire.
Is there wifi at the NEC during Spring Fair?
There is a free WiFi Service at the NEC; details to access this can be found on onsite signage. This is not a guaranteed service and is only available for basic internet use / emails. We highly recommend that you order paid WiFi directly from the NEC for reliability in order to take orders on Faire and use your wholesale tools online. Details and order form can be found here:
We understand the investment of time & money that goes into attending trade shows to build face-to-face relationships with retailers. Using digital tools like Faire is a great way to solidify those in person connections and streamline follow ups.
Faire Direct is a personalised link and supporting tools that allow you to grow your sales on Faire at 0% commission. Every brand on Faire gets a personalised link that you can use to convert leads and boost reorders by offering your new and existing customers all the benefits of shopping on Faire.
The signup offer includes a first-order discount and 1 year of free shipping on your brand - Faire will cover the cost of both of these. The discount varies based on where your brand is located (see full details in Faire’s help centre here). In the UK, the signup offer is 50% off up to £150 (Valid until 2 March 2025, T&Cs apply).
Suppliers/Brands – New Faire or Spring Fair Customers
I’m interested in selling on Faire. How do I get set up?
Great news! For more information about signing up to Faire, please contact spring-and-autumn-fair@faire.com and we will get back to you on the next steps.
I’m excited about Spring Fair! How can I exhibit there?
Join Spring Fair to showcase your brand to the purchase-ready independent retailers, multiples, department stores and online shops looking to stock their shelves with unique and standout products in time for the peak-season rush.
Please email us at bhavika.pattni@autumnfair.com to find out more.
Buyers/Retailers
Why should I come to Spring Fair?
1. In-person networking opportunities: At Spring Fair, buyers can build meaningful relationships with brands. A friendly face-to-face meeting means both parties can assess their businesses’ compatibility, create clear expectations and set the stage for collaboration.
2. Direct access to products and services: There’s nothing quite like seeing, touching, and interacting with products firsthand to really get a sense of their qualities. At Spring Fair, buyers can ask questions of brands and see items for themselves before they commit to purchasing, allowing them to shop with confidence.
3. Comparison: Trade shows like Spring Fair are a great way to get an overview of products on the market and compare various options side by side. This setting allows for a thorough evaluation of different products’ features, quality and pricing – all in one place. By providing a platform where a range of brands can showcase their offerings, trade shows make it easier for buyers to make informed decisions.
What is Spring Fair offering to Faire customers as part of the partnership?
Our collaboration makes buying inventory and connecting with brands more efficient, flexible and pleasant than ever. Here’s how:
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