SPRING FAIR X FAIRE

Empowering UK Independent Retailers

 

Bringing together online and offline wholesale experiences to help retailers trade smarter.

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Seamless Sourcing, All Year Round

At Spring Fair, we understand how crucial it is for independent retailers to source high-quality brands and products all year round. That’s why we’ve partnered with Faire, the world’s largest global wholesale marketplace. Faire empowers retailers to discover exciting new brands, manage orders effortlessly, and access products anytime, anywhere.

 

Together, we’re helping independent retailers trade smarter, combining the convenience of online wholesale with the inspiration of in-person experiences.

 

Sign up with Faire today and enjoy 50% off your first order (up to £100) and free shipping with promo code ‘SPRINGFAIR’ at checkout. (Valid until 2 March 2025, T&Cs apply)

Sign up to Faire

Innovating retail buying

Providing independent retailers with the best of offline and online buying with:
 

 

Learn more about Faire and how your business can benefit. 

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How does this partnership work?

Spring Fair and Faire are launching educational content to help Spring Fair customers get started with Faire and make the most out of their platform at the show. Join us Sunday 2nd February at 2pm in The Masterclass Studio and on Tuesday 4th at 12.15pm on the Inspiring Retail Stage.

Why brands pick Faire

Learn how to join Faire

Why buy via Faire?

 

  • Boost your business and expand globally 
  • Secure, on-time payments 
  • Saved time and money 

 

  • Drive more orders 
  • Create best practice procedures for taking orders 
  • Learn about new order-writing and lead gathering features 

 

  • Save money and time by managing all your relationships in one place 
  • Easily discover unique products that align with your store’s values 
  • Test new brands all risk-free through low minimum order values 
  • Pay 60 days later 
  • Enjoy free returns on opening orders 
  • “We went to Autumn Fair and loved getting the chance to meet the Faire team in person! Faire has completely changed the game for our business. The platform is so easy to use, with amazing products, great payment terms, and fantastic service. We’re so excited for Spring Fair - not just to meet the people behind the brands we’ve discovered on Faire and check out their new products, but also to catch up with the Faire team and see their partnership with Spring Fair in action. I’d encourage every retailer to give Faire a try and stop by their stand at Spring Fair to see what it’s all about!"
    Kate Clark
    The Post Box Gifts

Online and in-person marketplace synergy

Discover how growing sock brand, Bare Kind navigated both the traditional trade show circuit and the digital platform of Faire. 

 

 

 

Key Facts + FAQs

Whether you’re looking for information about Faire, how the platform works, or the partnership between Faire and Spring Fair, you’ll find the answers here. We’ve compiled the most common questions to make it easy for you to get the information you need — quickly and conveniently.

 

If you don’t find what you’re looking for, feel free to reach out to us directly. We’re here to help!

Why are Faire and Spring Fair partnering?

This partnership stemmed from our joint commitment to support the UK wholesale community and a recognition that the online and offline worlds need to work together for the benefit of the industry. 

 

We share a common goal and mission to expand opportunities for our shared communities and help brands and retailers grow their businesses. 

 

Trade shows like Spring Fair offer buyers the joy of discovery, inspiration, and connection - to touch and feel products and meet others in the retail community. In parallel, we hear directly from customers who value the ease and convenience that online ordering on Faire offers, as an easier way to streamline their ordering 24/7.

 

If you're already using Faire - Great news! Keep reading below for retailers and brands to learn how to make the most out of this partnership during Spring Fair. If you're a brand not currently listed on Faire, see below to learn more about how to get involved. 

Will I be able to meet the Faire team in person at Spring Fair?

Yes! Please visit us in Hall 3, Stand 3K30. Faire will also be presenting on the MasterClass stage on Sunday, February 2 at 2:00pm and Inspire Stage on Tuesday, February 4 at 2:00pm — offering inspiration, sharing tips on trends, and providing insight into how you can maximize the benefits of online-offline wholesale.

Suppliers/Brands – Already Using Faire

Will I be able to use Faire at the Spring Fair show?

Yes! Our partnership is focused on bringing together the best of online and offline buying to help our communities. We are sharing some key tips for you to take advantage of Faire at Spring Fair. 

 

Before the show

 

  • Tell customers if you’re exhibiting at the show: Send a targeted email campaign to inform them about your attendance and stand number!
  • Print your 0% commission QR Code Leaflets: Visitors to your stand can scan the QR code to get the Faire Direct benefits (if they haven’t signed up for Faire before) and orders will be 0% commission for you if they order through this link. You can generate your Faire Direct QR code in your brand portal under the “Faire Direct” tab → “In person” → “Create Flyer”  button. Please see Faire’s Faire Direct commission policy here 
  • Download the “Faire App for Brands”: App features include: Order writing (*new for 2024!*), Messages, Order Management, Inventory Management and Analytics. It is available for mobile and tablet!

 

During the show

 

  • Write orders using the “Faire App for Brands”: 
    • STEP #1: Create Order: "Click ”+” icon on either “Menu”/“Messages”/“Customer details” pages to “Create Order”
    • STEP #2: Customise Orders: Add products via searching by name/SKU or add a custom item. Complete customer details, ship dates, promos and notes
    • STEP #3: Send the Order: Customers can then accept the order via scanning QR checkout code, email or link
  • Capture retailer leads in–person using “Faire App for Brands”: 
    • #1 Use your Faire Direct Link: Go to Menu → “QR Code” in the top right-hand corner → Customer scans QR code  → Share Invite
    • #2 Use our new Business Card Feature or Manual Entry: Go to Menu → Customers →”+” icon → Scan business card OR manually enter customer info → Save→ Send Invite
  • Encourage Faire Direct 0% commission sales: 
    • Display your 0% QR code leaflet on your stand for visitors to scan

 

After the show

 

  • Send an email campaign through Faire with a promo code: In your brand portal on Faire, go to  ‘Customers’ and filter by “Date Uploaded” to see contacts uploaded in a specific time frame i.e. trade show dates
  • Send leads a targeted campaign: “Nice to meet you at Spring Fair” with a reminder of the retailer value propositions/benefits
  • Consider including a promo code to encourage conversion e.g “AUTUMNFAIR10”

 

Educational video content will be available across Spring Fair’s channels to maximise the benefits of this collaboration.

  • Spring Fair exhibitors not yet on Faire: Learn how to get started with Faire, including the application process and shop setup.
  • Spring Fair exhibitors already on Faire: Discover how to use Faire most effectively during the show and the tools available to increase sales.
  • Spring Fair visitors: Learn about the benefits of placing orders through Faire, how to get started and tips to discover their next best seller.

How will buyers/retailers know that a Spring Fair exhibitor is listed on Faire?

All Spring Fair exhibitors who select "listed on Faire" on their profile on springfair.com will have a Faire logo displayed:

  • On the facias of their stand (shell scheme stands only)
  • On their online profile
  • Next to their listing in the Event Show guide
  • Next to their listing in the Little Black Book

 

Additionally, retailers can easily discover your brand through the shoppable ‘Spring Fair x Faire’ collection that is live on Faire.com.

Is using Faire at the Spring Fair show mandatory?

Our partnership came from customer feedback that they wanted to see the online and offline community working together. We hope you are as excited about that as we are about bringing Faire to Spring Fair for the first time. But, of course you need to do what is right for your business and there is no obligation on exhibitors or buyers to use Faire. 

Is there wifi at the NEC during Spring Fair?

There is a free WiFi Service at the NEC; details to access this can be found on onsite signage. This is not a guaranteed service and is only available for basic internet use / emails. We highly recommend that you order paid WiFi directly from the NEC for reliability in order to take orders on Faire and use your wholesale tools online. Details and order form can be found here:

 

https://www.thenec.co.uk/exhibitors/products-and-services/

If customers order via Faire at Spring Fair, will I be charged a commission?

We understand the investment of time & money that goes into attending trade shows to build face-to-face relationships with retailers. Using digital tools like Faire is a great way to solidify those in person connections and streamline follow ups.

  • Faire has an order writing tool & lead scanning tool for you to use at the trade show to make sure you drive 0% commission for anyone you meet.
  • Ensure that you follow up with your Faire Direct link after the show and the retailer signs up through the invoice so that they get the Faire incentives they are eligible for and you are charged 0% commission.

What is the Faire Direct signup offer for new retailers? 

Faire Direct is a personalised link and supporting tools that allow you to grow your sales on Faire at 0% commission. Every brand on Faire gets a personalised link that you can use to convert leads and boost reorders by offering your new and existing customers all the benefits of shopping on Faire. 

The signup offer includes a first-order discount and 1 year of free shipping on your brand - Faire will cover the cost of both of these. The discount varies based on where your brand is located (see full details in Faire’s help centre here). In the UK, the signup offer is 50% off up to £150 (Valid until 2 March 2025, T&Cs apply). 

Suppliers/Brands – New Faire or Spring Fair Customers

I’m interested in selling on Faire. How do I get set up?

Great news! For more information about signing up to Faire, please contact spring-and-autumn-fair@faire.com and we will get back to you on the next steps. 

I’m excited about Spring Fair! How can I exhibit there?

Join Spring Fair to showcase your brand to the purchase-ready independent retailers, multiples, department stores and online shops looking to stock their shelves with unique and standout products in time for the peak-season rush. 

 

Please email us at  bhavika.pattni@autumnfair.com to find out more.

Buyers/Retailers

Why should I come to Spring Fair?

1. In-person networking opportunities: At Spring Fair, buyers can build meaningful relationships with brands. A friendly face-to-face meeting means both parties can assess their businesses’ compatibility, create clear expectations and set the stage for collaboration.  

2. Direct access to products and services: There’s nothing quite like seeing, touching, and interacting with products firsthand to really get a sense of their qualities. At Spring Fair, buyers can ask questions of brands and see items for themselves before they commit to purchasing, allowing them to shop with confidence.  

3. Comparison: Trade shows like Spring Fair are a great way to get an overview of products on the market and compare various options side by side. This setting allows for a thorough evaluation of different products’ features, quality and pricing – all in one place. By providing a platform where a range of brands can showcase their offerings, trade shows make it easier for buyers to make informed decisions.

What is Spring Fair offering to Faire customers as part of the partnership?

  • A chance to win a VIP experience at Spring Fair. The first 100 people to register will be invited to an exclusive lunch & learn and workshop session. Ten lucky people will also receive £100 voucher to use at the show.
  • Access to the Buyer’s Lounge at Spring Fair with free tea & coffee
  • Free parking
  • £1 cloakroom (which is subsidised by Spring Fair)
  • Access to Buyer tastings and workshops, held in the Buyer's Lounge
  • Option to join guided sector tours

Why should I buy on Faire?

  • Risk-free wholesale buying: Faire takes the risk out of trying new brands. You can buy new products for your shop now, and pay 60 days later with zero fees. Faire also provides free, easy returns on first orders from brands, which means that you can try out thousands of brands with minimum order values of £100 or less.
  • Flexibility and wide access: As a retailer on Faire, you have 24/7 access to over 100,000 of the best independent brands close to home and around the world – all in one place. Shop, track orders, message brands directly and get help with Faire’s intuitive and user-friendly platform or app. 
  • Data-driven recommendations: Faire uses data from retailers worldwide to understand your preferences and make personalised recommendations for your store. Better data means better planning, so you can buy new inventory with confidence. 

What is the Faire welcome offer for new customers?

Faire will be offering an exclusive discount to Spring Fair’s retailers to try Faire for the first time, with 50% off (up to £100) and free shipping with code ‘SPRINGFAIR’ on their first order.

Why should I buy on Faire at Spring Fair?

Our collaboration makes buying inventory and connecting with brands more efficient, flexible and pleasant than ever. Here’s how: 

  • Easy browsing: We will be launching an Spring Fair collection on Faire.com so you can get an early feel of the exhibitors online. During the show, use Faire to explore brands, browse products, view detailed descriptions and place orders directly – all in one place.
  • Connect and buy: This September, you can attend Spring Fair to experience products in person, participate in workshops and network with industry professionals. If you make a connection with a brand that sells on Faire, you can place your order through Faire for a seamless and risk-free process.
  • Meet the Faire team: You will be able to meet the Faire team in person at Spring Fair to, ask questions, get first-hand support and get started with Faire.

OUR PARTNERS