Fashion at Spring Fair brings together womenswear, jewellery, watches, footwear, accessories and beauty in one destination at the NEC Birmingham. It's where retailers discover new brands, spot emerging trends and build collections that reflect the way consumers shop today.
Fashion at Spring Fair has evolved, building on its heritage as the former home of MODA and Pure London into the UK's broadest fashion sourcing event. For 2027, that means an expanded floorplan, new curated Edits and a stronger Style Studio programme, all designed to help buyers discover more and exhibitors sell more.
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