Fashion at Spring Fair

Fashion at Spring Fair brings together womenswear, jewellery, watches, footwear, accessories and beauty in one destination at the NEC Birmingham. It's where retailers discover new brands, spot emerging trends and build collections that reflect the way consumers shop today.

Building on its heritage as the former home of MODA and Pure London, this is now the UK's broadest fashion sourcing event. Whether you're a buyer filling your rails or a brand growing your stockists, 2027 brings an expanded floorplan, new curated Edits and a stronger Style Studio programme.

REGISTER YOUR INTEREST   ENQUIRE ABOUT EXHIBITING

 

 

 

7,000+

fashion buyers attend Spring Fair

240+

fashion brands to discover

700k+

website visitors exploring fashion exhibitors

For buyers

Build your collection beyond category boundaries

Consumers no longer shop in single categories, and at Spring Fair neither do you. Source womenswear, jewellery, accessories and beauty in one visit, alongside the gift and home ranges that round out a modern fashion offer.

  • Discover emerging labels and established names you won't see in the showrooms
  • See, touch and feel collections in person before you commit to orders
  • Shop the curated Edits, from premium womenswear to conscious fashion

For exhibitors

Sell to buyers other fashion shows don't reach

Spring Fair puts your collections in front of retailers who shop across fashion, gift, home and lifestyle, from independent boutiques to department stores. Launch new collections, write orders on the spot and open accounts you won't find at fashion-only events.

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What's new for 2027

Fashion at Spring Fair continues to evolve, bringing even more opportunities for brands and buyers to connect.

What's new for 2027:

  • An expanded fashion floorplan with room for more brands and bigger collections
  • New curated Edits, including the Conscious Fashion Edit for sustainable and ethical brands
  • Styling masterclasses and workshops in a stronger Style Studio programme
  • Exclusive brands and new business pavilions for emerging brands

Fashion Hosted Buyers Programme

52 hosted buyers from 26 independent fashion retailers joined Fashion at Spring Fair in 2026, creating valuable opportunities for exhibitors to connect with retailers actively sourcing new products.
 

Here's what Donna Camera from La Vida Boutique had to say:

"I've discovered new brands I wouldn't normally have time to explore and placed orders with both new and returning suppliers."

  • Caryn Franklin MBE

A full programme of fashion content

Alongside discovering new collections, retailers and suppliers gain access to expert-led content on our Style Studio stage, designed to inspire, inform and drive commercial success.

The 2026 programme featured renowned fashion commentator Caryn Franklin MBE, celebrity stylist Rebekah Roy, Gill McCulloch (Buying Director, Anthropologie Europe) and other leading retail experts, delivering trend forecasting, styling masterclasses and live fashion experiences that attracted buyers and kept the Fashion destination buzzing throughout the show.

SEE THE 2026 AGENDA 

Meet our fashion exhibitors 

Interested in exhibiting at Spring Fair 2027?

 

Join thousands of buyers and hundreds of brands at the destination where fashion retail discovers what's next.

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Explore Fashion sectors at Spring Fair

Buyers who attend Spring Fair

Buyers from leading retailers, department stores and independent boutiques attend Spring Fair.

 

What buyers say

  • "We've discovered clothing brands and jewellery labels we'd never come across before. It's ticked every single box, and I've been really impressed."
    Zilpah Olsen Jenkins, Owner, EQ Woman
  • "It's been such a surprise to see lots of new, unique and different brands, especially in jewellery and womenswear. We've secured four new exclusive brands we wouldn't have discovered otherwise, and it's been so lovely to meet the founders in real life."
    Mollie Butterworth, Owner, Pretty Parade Boutique
  • "We came primarily to buy accessories, fragrance and jewellery, but we spent time looking at fashion brands and ended up placing several orders. Being able to see collections in person makes such a difference, you can touch and feel the products properly."
    Nicola Denson Smith, Jupe

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