Exhibit in the Fashion Edit

Fashion at Spring Fair brings together womenswear, jewellery, watches, footwear, accessories and beauty in one destination at the NEC Birmingham. It's where retailers discover new brands, spot emerging trends and build collections that reflect the way consumers shop today.

Built on its heritage as the former home of MODA and Pure London, Fashion at Spring Fair is now the UK's broadest fashion sourcing event. For 2027, the Fashion Edit brings premium collections together in one curated space, alongside an expanded floorplan and a stronger Style Studio programme. That means more for buyers to discover and more for you to sell.


 

 

 

7,000+
fashion buyers attend Spring Fair
86%
of visitors hold purchasing power
700k+
website visitors explore our fashion exhibitors

Why exhibit in the Fashion Edit?

Some collections need to be seen in person. The fabric, the cut, the finish. The Fashion Edit puts yours in front of thousands of buyers sourcing new labels and their next bestseller.

Today's best retailers curate across fashion, jewellery, accessories, beauty and lifestyle, so you'll open accounts that fashion-only shows never reach.

In the Fashion Edit, you can:

  • Meet qualified fashion and lifestyle buyers
  • Launch new collections to the market
  • Generate high-quality leads and orders
  • Build relationships with independent and multiple retailers
  • Raise brand awareness across the UK's retail community

What's new for 2027

A sharper edit, a bigger stage and more reasons for the right buyers to find you.

New for 2027:

  • The Fashion Edit, a curated home for premium womenswear, accessories, jewellery and beauty
  • The Conscious Fashion Edit for labels leading on sustainability and ethical sourcing
  • An expanded fashion floorplan with room for more brands and bigger collections
  • Styling masterclasses and workshops in a stronger Style Studio programme

Fashion Hosted Buyers Programme

Our hosted buyers arrive with one purpose: to find their next label. In 2026, 52 hosted buyers from 26 independent fashion retailers joined Fashion at Spring Fair.

Here's what Donna Camera from La Vida Boutique had to say:

"I've discovered new brands I wouldn't normally have time to explore and placed orders with both new and returning suppliers."

Hear it from our exhibitors

  • "The show is important for our business because it's at a really good time of year and there's just so much here to bring in buyers, especially those who look after different categories.
    KT Smith
    My Doris
  • "We've had a lot of new accounts. And we've been able to capture buyers that maybe don't go to the other exhibitions that are very fashioned focused. We like the fact that we've got retailers that are shopping gift, shopping lifestyle, and want to add in some clothing."
    Alice Collins
    Alice Collins
  • "It’s great to connect with old and new buyers. Since we are from Australia, it gives us a good chance to meet people face to face."
    Sean Masters
    Luxtyle
  • "We’ve been coming to Spring Fair for over 15 years, and what keeps us coming back is the opportunity to connect. It’s been great to see people face-to-face, good orders being placed and a genuine sense of optimism on the show floor.”
    Sanjeev Bhatia
    Director, Terminal 1
  • Caryn Franklin MBE

A full programme of fashion content

The Style Studio is where the season gets decoded. Trend forecasts, styling masterclasses and live fashion moments keep buyers in the Fashion destination, close to your stand, all show long.

The 2026 programme featured renowned fashion commentator Caryn Franklin MBE, celebrity stylist Rebekah Roy, Gill McCulloch (Buying Director, Anthropologie Europe) and other leading retail experts, delivering trend forecasting, styling masterclasses and live fashion experiences that attracted engaged buyers and kept the Fashion destination buzzing throughout the show.


 

Join our fashion exhibitors 

Explore Fashion at Spring Fair

Meet thousands of buyers

Connect with buyers from leading retailers, department stores and independent boutiques actively looking for new fashion brands and collections.

 


Exhibit at Spring Fair 2027

Join thousands of buyers and hundreds of brands at the destination where fashion retail discovers what's next.