Why exhibit at Spring Fair

Spring Fair puts your business in front of the buyers shaping UK retail. Thousands of decision-makers, from leading independents to major multiples, come to source across home, gift, fashion and garden and to find the suppliers who'll grow their ranges. For 76 years, brands have launched collections, opened accounts and built lasting relationships here. Whether it's your first show or your fifteenth, there's no better place to grow your wholesale business.

ENQUIRE TO EXHIBIT

85%

of buyers with purchasing power

1 MILLION+

products

38%

exclusive brands

Maximise your visibility

Increase your visibility across the show, online and in front of retail buyers before, during and after Spring Fair.

Exhibitor masterclasses

We offer all exhibitors business solution masterclasses from leading agencies and experts. Giving you the tools you need to grow your business.

Product showcases

Throughout the show we curate product-led areas that enable the discovery of your collections beyond your stand. These include competitions, dedicated displays and so much more.

Brand promotions

We collaborate with you to create branded areas, displays and giveaways. Get in touch with us to start chatting about potential branding, lead generating and educational opportunities!

Join the New Business Pavilion

Our New Business Pavilions give first-time exhibitors and emerging brands the visibility and credibility to grow. Pavilions are positioned across key areas of the show including Gift, Greetings, Beauty & Wellbeing, Home, Living & Decor, and Fashion.

DISCOVER THE PAVILION

Meet the buyers that matter

Independent Retailers

Hear it from our exhibitors

“We have had a very busy fair and have taken on 40 - 50% new customers which is why we come here. We have seen big department stores, smaller chains, cafes and independents. It's our best Spring Fair in the last 8 years and it so important for the buyers to see the new products, the new colours and see the value of the product.”
Luke Felton
UK Market Manager/Present Time
“This is my first time at Spring Fair with my fashion business, and I have had a great time so far with lots of people coming to talk to me about the garments. I have had lots of international buyers including people from Saudi, Spain, and Portugal which has been good and lots of leads to follow up.”
Elle Lawal
Style & Suit
“We exhibited at Autumn Fair and have come back to Spring Fair with a much bigger stand. We are really happy with the footfall and the amount of orders and leads to follow up on. We have opened lots of new accounts. We are launching our new freshwater pearl designs and our mixed metal, rings and enamel earrings have been so popular.”
Michelle Gay
Owner/Gold Trip,
“We've taken the opportunity to launch our new hoop collection at Spring Fair's 75th Anniversary and it's gone down an absolute storm. I think we've sold something every single order we've taken at the show.”
Alex Angel-Benscher
Founder & Designer, Vurchoo
“Spring Fair is the most solid and most important show for us in the year, nothing compares to it. You just don’t get the volume at other shows. Spring Fair is consistently great - we see all the good gift shops and independents, who are so important to our business. Great volume of gift shop buyers, as well as all the big buyers like National Trust. Great to catch up with important buyers here.”
Emily Attlee
Co-Founder & CEO, Seedball

Your success starts before the show

We help you promote your brand before, during and after Spring Fair.

Show Guide & Little Black Book

To ensure you're found by the right buyers, your brand will be featured in our show preview and on-site guide.

Exhibitor Zone

Our exhibitor-only website portal gives you access to marketing toolkits, comprehensive guides and so much more.

Digital Promotion

Along with a dedicated brand profile on the Spring Fair website (visible to 700,000+ visitors) we also supply you with branded assets to help you promote your presence to customers and prospects.

Personal Touch

From the first phone call to the last sale, our dedicated account managers are here to guide you through your entire Spring Fair journey.

Exhibit at Spring Fair 2027

Ready to grow your wholesale business?

Be part of the retail community that’s shaping high-streets and online stores.

BOOK YOUR STAND

FAQs

Who can exhibit at Spring Fair?

Spring Fair welcomes manufacturers, wholesalers, distributors, designers and brands across home, gift, fashion and everyday. Whether you're launching a new collection or expanding an established wholesale business, Spring Fair helps you connect with retail buyers.

What buyers attend Spring Fair?

More than 40,000 retail buyers attend Spring Fair, including independent retailers, department stores, buying groups, online retailers and major UK retail brands searching for new suppliers.

Why should I exhibit at Spring Fair?

Spring Fair helps brands launch products, generate wholesale leads, meet purchase-ready buyers and build long-term retail partnerships in one of the UK's largest retail sourcing events. Enquire about your exhibiting here.

How do I book a stand at Spring Fair?

Complete our stand enquiry form and a member of the Spring Fair sales team will contact you to discuss stand options, locations and pricing.

What is the Everyday destination?

The Everyday destination is a destination for volume and bulk wholesale gift and home products. There are many categories of products in the Everyday destination including day-to-day household items, outdoor activity products, and baby care.