Why exhibit

Spring Fair puts your brand in front of the buyers shaping UK retail.

 

From leading independents to major multiples, connect with thousands of decision-makers across home, gift, fashion and garden ready to stock what's next. 

ENQUIRE TO EXHIBIT

400+

new suppliers 

1 MILLION+

products 

38%

exclusive brands 

Increase your exposure

Exhibitor masterclasses

We offer all exhibitors business solution masterclasses from leading agencies and experts. Giving you the tools you need to grow your business.

Product showcases

Throughout the show we curate product-led areas that enable the discovery of your collections beyond your stand. These include competitions, dedicated displays and so much more.

Brand promotions

We collaborate with you to create branded areas, displays and giveaways. Get in touch with us to start chatting about potential branding, lead generating and educational opportunities!

Join the New Business Pavilion

Our New Business Pavilions give first-time exhibitors and emerging brands the visibility and credibility to grow. Pavilions are positioned across key areas of the show including Gift, Greetings, Beauty & Wellbeing, Home, Living & Decor, and Fashion. 

 

DISCOVER THE PAVILION

Discover buyers

Independent Retailers

Hear it from our exhibitors

 

  • “We have had a very busy fair and have taken on 40 - 50% new customers which is why we come here. We have seen big department stores, smaller chains, cafes and independents. It's our best Spring Fair in the last 8 years and it so important for the buyers to see the new products, the new colours and see the value of the product.”
    Luke Felton
    UK Market Manager/Present Time
  • “This is my first time at Spring Fair with my fashion business, and I have had a great time so far with lots of people coming to talk to me about the garments. I have had lots of international buyers including people from Saudi, Spain, and Portugal which has been good and lots of leads to follow up.”
    Elle Lawal
    Style & Suit
  • “We exhibited at Autumn Fair and have come back to Spring Fair with a much bigger stand. We are really happy with the footfall and the amount of orders and leads to follow up on. We have opened lots of new accounts. We are launching our new freshwater pearl designs and our mixed metal, rings and enamel earrings have been so popular.”
    Michelle Gay
    Owner/Gold Trip,
  • “We've taken the opportunity to launch our new hoop collection at Spring Fair's 75th Anniversary and it's gone down an absolute storm. I think we've sold something every single order we've taken at the show.”
    Alex Angel-Benscher
    Founder & Designer, Vurchoo
  • “Spring Fair is the most solid and most important show for us in the year, nothing compares to it. You just don’t get the volume at other shows. Spring Fair is consistently great - we see all the good gift shops and independents, who are so important to our business. Great volume of gift shop buyers, as well as all the big buyers like National Trust. Great to catch up with important buyers here.”
    Emily Attlee
    Co-Founder & CEO, Seedball

 

Supported every step of the way

We're here to help you showcase your brand from the moment you sign up.

 

Exhibit at Spring Fair 2027

Be part of the retail community that’s shaping high-streets and online stores. 

BOOK YOUR STAND

FAQs

What is Spring Fair?

Spring Fair is the season’s number one wholesale home and gift trade event, welcoming more than 35,000 visitors through the doors of the Birmingham NEC to trade with 1,400 exhibitors over the course of 4 days.

Why exhibit at an event like Spring Fair? 

Spring Fair offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales.

What can I expect to see at the show?

Wholesale trading: At Spring Fair there will be 35,000+ visitors searching for their next-belling products. They visit to find and trial products and do business with exhibitors whose products they like. 

Keynote speeches and seminars: Visitors and exhibitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis. 

What is the Everyday destination?

The Everyday destination is a destination for volume and bulk wholesale gift and home products. There are many categories of products in the Everyday destination including day-to-day household items, outdoor activity products, and baby care. 

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