Glee at Spring Fair

 

Outdoor living is no longer seasonal – it’s a lifestyle. That’s why Glee is joining forces with Spring Fair on 1-4 February 2026, bringing the very best in garden, outdoor living, décor and leisure to the UK’s biggest retail marketplace.

Positioned at the start of the buying season, this refreshed early-season edition gives retailers and suppliers a powerful new opportunity to connect, source and grow.

Apply to exhibit Register now

Why we’ve joined Spring Fair

 

Why we’ve joined Spring Fair

 

Glee and Spring Fair are uniting to create a stronger retail platform where outdoor living meets the full retail mix - giving garden brands access to new buyers and giving retailers the convenience of sourcing complementary ranges under one roof.

Sell to a bigger market

 

Sell to a bigger market 

 

Spring Fair connects 38,000+ retail buyers across home, gift and fashion. Glee at Spring Fair puts outdoor living brands in front of this wider retail audience – all sourcing garden products alongside their main offering. 

 

Why exhibit at Glee at Spring Fair:

  • Sell to a broader mix of retailers - Reach buyers across home, gift, lifestyle and garden.
  • Meet decision-makers ready to buy - Engage with senior buyers making early-season decisions.
  • Get weeks of pre-show exposure - Benefit from extended digital promotion before the show.
  • Build new retail partnerships face-to-face - Connect in person to build stronger buyer relationships.
  • GIMA members get 15% off stands - Access exclusive discounted stand rates.

38,000+

buyers 

85%

have buying power 

£2.25bn

collective spend 

Your Questions, Answered

What is Glee at Spring Fair?

Glee at Spring Fair is a dedicated garden and outdoor living showcase embedded within Spring Fair 2026. It brings Glee’s specialist audience directly into the UK’s largest retail marketplace, giving outdoor brands access to a much broader mix of buyers.

Why is Glee partnering with Spring Fair?

Outdoor living is now a year-round retail category. Partnering with Spring Fair expands reach, connects garden suppliers to 38,000+ cross-category buyers, and helps brands secure earlier buying conversations for the year ahead.

Who should exhibit?

Garden and outdoor living brands looking to grow distribution, launch new products, reach non-traditional garden retailers, or diversify into lifestyle, home and gift. Ideal for both established suppliers and emerging brands ready for scale.

What are the benefits of exhibiting?

Exhibitors gain access to a much wider retail audience, pre-show digital promotion, on-site networking, face-to-face buying conversations, and the credibility of showcasing within a trusted national event.

Where and when does it take place?

1–4 February 2026
NEC Birmingham

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