Glee at Spring Fair
Outdoor living is no longer seasonal – it’s a lifestyle. That’s why Glee is joining forces with Spring Fair on 7-10 February 2027, bringing the very best in garden, outdoor living, décor and leisure to the UK’s biggest retail marketplace.
Positioned at the start of the buying season, this refreshed early-season edition gives retailers and suppliers a powerful new opportunity to connect, source and grow.
Why Glee has joined Spring Fair
Glee and Spring Fair are uniting to create a stronger retail platform where outdoor living meets the full retail mix - giving garden brands access to new buyers and giving retailers the convenience of sourcing complementary ranges under one roof.
Sell to a bigger market
Spring Fair connects 38,000+ retail buyers across home, gift and fashion. Glee at Spring Fair puts outdoor living brands in front of this wider retail audience – all sourcing garden products alongside their main offering.
Why exhibit at Glee at Spring Fair:
- Sell to a broader mix of retailers - Reach buyers across home, gift, lifestyle and garden.
- Meet decision-makers ready to buy - Engage with senior buyers making early-season decisions.
- Get weeks of pre-show exposure - Benefit from extended digital promotion before the show.
- Build new retail partnerships face-to-face - Connect in person to build stronger buyer relationships.
- GIMA members get 15% off stands - Access exclusive discounted stand rates.
Why visit Glee at Spring Fair:
- Buy earlier in the season - Finalise orders, top up ranges and respond to in-season demand at a key buying moment.
- Spot the latest innovations - See the most exciting new product launches shaping the future of garden retail.
- Think beyond garden retail - Experience garden products positioned alongside home, lifestyle and gifting at Spring Fair.
- Connect with the industry - Network at the GIMA Business Village and meet key players from across the sector.
- Learn from broader retail expertise - As part of Spring Fair’s agenda of masterclasses, interviews and trend sessions, you can gain fresh insight from leading retail voices on topics shaping the wider market.
What's On
Glee New Product Showcase
From breakthrough ideas to must-stock launches, the New Product Showcase is where innovation takes centre stage. Featuring the most commercially exciting new products from this year’s exhibitors, it offers buyers a curated view of what’s new in garden retail - all available to explore throughout the duration of the show.
Garden Trade News’ Greatest Christmas Awards
Celebrate and discover all things festive! The GTN Greatest Christmas Awards brings the industry together to showcase the amazing work of garden centres over the festive period. Presented by Trevor Pfeiffer, Editor of GTN, the awards ceremony will be held at The Merchant's Corner Stage.
GIMA Business Village
At the heart of Glee at Spring Fair sits the GIMA Business Village - a vibrant hub designed to bring the garden industry together. Delivered in partnership with the Garden Industry Manufacturers’ Association, it’s the go-to destination for networking, sparking new retail partnerships, and sharing ideas.
Be part of the UK’s biggest retail marketplace for home, gift and garden
Your Questions, Answered
Glee at Spring Fair is a dedicated garden and outdoor living showcase embedded within Spring Fair 2026. It brings Glee’s specialist audience directly into the UK’s largest retail marketplace, giving outdoor brands access to a much broader mix of buyers.
Outdoor living is now a year-round retail category. Partnering with Spring Fair expands reach, connects garden suppliers to 38,000+ cross-category buyers, and helps brands secure earlier buying conversations for the year ahead.
Garden and outdoor living brands looking to grow distribution, launch new products, reach non-traditional garden retailers, or diversify into lifestyle, home and gift. Ideal for both established suppliers and emerging brands ready for scale.
Exhibitors gain access to a much wider retail audience, pre-show digital promotion, on-site networking, face-to-face buying conversations, and the credibility of showcasing within a trusted national event.
7–10 February 2027
NEC Birmingham
NEC Birmingham