Spring Fair puts your brand in front of the buyers shaping UK retail. From leading independents to major multiples, connect with thousands of decision-makers across home, gift, fashion and garden ready to stock what's next.
Your brand belongs here
For 75 years, Spring Fair has been the stage where the industry's leading names showcase what's next. When you exhibit here, you're not just filling a stand – you're joining over 1,500 brands that know the power of being seen in person by retailers, season after season.
Buyers want to see, experience and explore what's new in retail, making Spring Fair the perfect place to launch your products with impact.
400+
new suppliers
1 MILLION+
products
38%
exclusive brands
Discover buyers
Hear it from our exhibitors
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"For us there's no better way [than Spring & Autumn Fair] of finding new customers."
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"[This show] is a critical part of our business."
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"Spring Fair is the best place to launch new products."
Supported every step of the way
We're here to help you showcase your brand from the moment you sign up.
Show Guide & Little Black Book
To ensure you're found by the right buyers, your brand will be featured in our show preview and on-site guide.
Exhibitor Zone
Our exhibitor-only website portal gives you access to marketing toolkits, comprehensive guides and so much more.
Digital Promotion
Along with a dedicated brand profile on the Spring Fair website (visible to 700,000+ visitors) we also supply you with branded assets to help you promote your presence to customers and prospects.
Personal Touch
From the first phone call to the last sale, our dedicated account managers are here to guide you through your entire Spring Fair journey.
Increase your exposure
Exhibitor masterclasses
We offer all exhibitors business solution masterclasses from leading agencies and experts. Giving you the tools you need to grow your business.
Exhibit at Spring Fair 2027
Be part of the retail community that’s shaping high-streets and online stores.
Our latest retail insights
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At Spring Fair 2025, Janine Jacobs and Louisa Mordaunt, co-founders of Happy HQ, delivered a compelling framework for businesses looking to attract and retain top talent through a people-first company ... -
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Join Heather Murray, Founder of AI for Non-Techies as she takes you through a very non-technical introduction to all things AI in the retail space. Finally get to grips with what generative AI actuall ...
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FAQs
What can I expect to see at the show?
Wholesale trading: At Spring Fair there will be 35,000+ visitors searching for their next-belling products. They visit to find and trial products and do business with exhibitors whose products they like.
Keynote speeches and seminars: Visitors and exhibitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis.