The judging panel of industry experts includes the editor of NAJ’s The Jeweller magazine, Belinda Morris, Stephen Welfare, Partner at top 100 law firm RWK Goodman, Anne-Marie Hamilton from Curteis Creates, jewellery designer Arabel Lebrusan of Lebrusan Studios, and Spring Fair director Alejandra Campos.
The judges will be looking for collections that recognise and accentuate responsible behaviours such as sustainability and diversity, are durable in design and can be reproduced at scale, and can be bought as a gift, a thank you, or a just-because purchase.
It is also desirable if the products are eligible for the NAJ’s Created in the UK Scheme.
The judges will select five finalists who will be invited to present their designs in a dedicated New Jewels showcase by the NAJ Lounge at Jewellery & Watch at Moda in Spring Fair from 5-8 February at Birmingham NEC.
The final judging will take place at the show and the winner announced on the opening day.
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