Exhibit at Spring Fair

Put your brand front and centre at the chosen showcase for 75 years! 


As the UK’s largest retail event, Spring Fair puts your products at the forefront of the industry. Each season our halls see thousands of purchase-ready buyers, all looking to find their next best-seller. Whether you’re a blossoming brand or an established business, we're the trusted platform to showcase new and popular collections to the right buyers. 

Meet the right buyers

Find the perfect product partners at Spring Fair with buyers from independent outlets, large department stores and online retailers. 84% of our visitors have purchasing responsibility which means you’ll be connecting with purchase-ready buyers. 

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Grow your brand's exposure

From pre-show to post-show, Spring Fair is designed to put exhibitors front and centre. By becoming an exhibitor you'll be featured in our Show Guide, Little Black Book, be listed on our website as an exhibitor and so much more.

Your products, front & centre 

Put your products amongst our diverse and large-scale product offering. Spring Fair’s 4 products destinations and 13 sectors, products showcase feature area and Moda Catwalk all ensure that your products are seen by the right buyers. 

Showcase your collection

As the UK’s largest retail event, Spring Fair puts your products in front of thousands of buyers all looking to find their next best-seller. Whether you’re a blossoming brand or an established business, this is the platform to promote your products.


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Why exhibit at Spring Fair?

Total visitors at Spring Fair 

PowerBi 2023 Report 

of buyers place or plan to place orders from attending the show 

2023 Post Show Survey 

of visitors have purchasing responsibility 

2023 Post Show Survey 

  • "We have been coming to Spring Fairs for 18 seasons and this show has not disappointed. There has been steady footfall throughout, and we have received great feedback and orders from both existing and new customers. We’re already booked for the next show!"
    Sanjay Bhojwani
    Ellie Beaumont
  • "The best thing about this show is the exposure to the big names that we normally wouldn’t have access to."
    Matthew Gibson
    Gibson Plus

Exhibitor experience


Lanka Kade

The perfect audience at the perfect time! Learn why Lanka Kade, the premier fair trade wooden toy company, returns to Spring Fair year after year. 



Widdop reveal why experiencing their products firsthand is a must for buyers and how Spring Fair connects them with their ideal audience. 


Puppet Company 

Discover how The Puppet Company showcase, launch and share the magic of their toy collections at Spring Fair. 

Buyer snapshot


Independent RetailersMultiples, Garden Centres, Destinations

Interested in exhibiting Spring Fair? 

Get in touch now to secure your place at our milestone 2025 event! 


An unmissable experience 

On-trend and on our stages

Exploring the future of retail, our content uncovers the latest trends in retail. Hear from future forecasters like the Future Collective, industry experts or even be part the show-stopping fashion featured on the Moda Catwalk. 

Exhibitor Masterclasses  

We offer all exhibitors business solution masterclasses from leading agencies and consultants on topics from radical retail technology to conscious consumerism. Giving you the tools to help you grow your business.

Products & partners

Throughout the show we curate product-led areas that enable discovery of your collections. Live pitches, product showcases and partnership areas from brands like TikTok and Hasbro are just some of what you can be part of. 

Inside Retail

Get the latest insights, relevant retail news, exclusive show updates and more delivered straight to your inbox. Sign up to our monthly newsletter to be part of this exciting retail community! 



Exhibit at Spring Fair 2025

Be part of the retail community that’s shaping high-streets and online stores. 


FAQ Spring Far

What is Spring Fair?

Spring Fair is the season’s number one wholesale home and gift trade event, welcoming more than 35,000 visitors through the doors of the Birmingham NEC to trade with 1,400 exhibitors over the course of 4 days.

Why exhibit at an event like Spring Fair? 

Spring Fair offers exhibitors the opportunity to display their products to a large audience over a short period of time, to take wholesale orders at the show, and to build industry contacts and leads for future sales.

What can I expect to see at the show?

Wholesale trading: At Spring Fair there will be 35,000+ visitors searching for their next-belling products. They visit to find and trial products and do business with exhibitors whose products they like. 

Keynote speeches and seminars: Visitors and exhibitors can attend seminars from successful names in the industry. All seminars are free of charge and based on a first come first serve basis. 

What is the Everyday sector?

The Everyday sector is a destination for volume and bulk wholesale gift and home products. There are many categories of products in the Everyday sector including day-to-day household items, outdoor activity products, and baby care. 

Our Partners