Why visit Spring Fair

Spring Fair is the UK's biggest wholesale buying event, held across four days every February at the NEC Birmingham. Retail buyers come to discover new ranges across home, gift and fashion and meet the brands behind them. Source products that set your shelves apart, write orders face to face and learn from the best retailers in the industry. 


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1,500+
brands and suppliers
1 million+
products
100+
expert speakers

Discover

Spring Fair isn't just a buying trip. Access expert-led seminars, one-to-one business clinics, and trend forecasts that sharpen your strategy and grow your edge.

WHAT'S ON

 

Learn

From breakthrough independents to household names – connect with thousands of exhibitors bringing the products your customers want. 

EXHIBITORS

 

Source

Search, filter, and bookmark from over 1 million products. Build your shortlist, plan your route, and hit the ground running when doors open. 

PRODUCTS

 

Visit the Clubhouse 

The Clubhouse is an exclusive, design-led retreat for buyers, where the pace of the show shifts. Meet, reset and plan your next move over proper hospitality, with dedicated Clubhouse Membership and curated benefits waiting behind the door. 

 

EXPLORE THE BUYER BENEFITS

 

Hear it from our buyers

Buyers who attend Spring Fair

Spring Fair buyers come from every corner of UK retail and from over 140+  countries around the world. Independents and garden centres, museum shops and buying groups, and the biggest names on the high street.

 

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Every retail sector, under one roof 

Discover our curated product sectors designed to inspire your buying journey.

Explore the breadth of categories shaping the season’s trends from home and gift to fashion, everyday essentials and more.


everyday housewares to design-led collections, festive and floral to outdoor living

Home & Design 

Where interiors and living ranges are sourced, from everyday housewares to design-led collections, festive and floral to outdoor living.  
beauty, kids and toys, food and drink, greetings and celebration

Gift

The UK's biggest gift destination: bestsellers across beauty, kids and toys, food and drink, greetings and celebration, plus the curated Gift Edit.
clothing, footwear, jewellery and accessories

Fashion 

Discover clothing, footwear, jewellery and accessories. Unearth trend-led ranges in the Fashion Edit and The Conscious Fashion Edit.   
toiletries, electricals, home improvement, household items

Everyday 

The sourcing destination for everyday items including toiletries, electricals, home improvement, household items and more.   

 

EXPLORE SHOW SECTORS

 

Join us on 7-10 February at Spring Fair 2027

Meet your best trade show for independent retail buyers in the UK

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FAQs

Spring Fair is a trade event for retail professionals: buyers, retailers, designers and anyone sourcing for a retail business. It isn't open to the general public.

You can attend if you have responsibility for buying, sourcing products, purchasing stock or managing business spend. Suitable visitors include independent retailers, department stores, multiple retailers, online businesses, supermarkets, wholesalers, distributors, importers and multichannel retailers.

Spring Fair 2027 takes place from 7 to 10 February 2027 at the NEC Birmingham.

Opening times are:

  • Sunday 7 February: 9:00am–6:00pm
  • Monday 8 February: 9:00am–6:00pm
  • Tuesday 9 February: 9:00am–6:00pm
  • Wednesday 10 February: 9:00am–4:00pm

Register online for your free ticket; it takes around two minutes. You'll need to show you work in the industry.

Discover thousands of products across Home, Gift, Fashion, Jewellery, Beauty & Wellbeing, Greetings & Stationery, Everyday, Christmas & Seasonal, Toys, Play & Kids, and more. Whether you're searching for bestselling collections, new product launches or emerging brands, Spring Fair is the place to source your next range, spot the latest retail trends and find products your customers will love.

You can attend Spring Fair, either individually or as part of an organised group.

Students must register through the standard registration process, select the student option and bring a valid student identity card. Students may visit the event for educational purposes but are not permitted to trade.

We advise that children under 16 do not attend the event as this is a trade only, and there are no crèche facilities available. 

If you are attending with a child, and they are under the age of 16 years, they will require a child's wristband – these can only be picked up on site, from the registration desks in the main entrances. 

Anyone over the age of 16 will be required to register for the event via the normal process. 

Yes. Tickets are free for retail buyers and industry professionals. 
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