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The Critical 90 Seconds: First Impressions That Convert

01 Feb 2026
The Design Studio | Hall 6
Commerce & Community

Join us to discover why customers decide to stay or leave within 90 seconds of entering your space! We'll reveal how entrance design, lighting, sightlines and immediate sensory cues determine customer behaviour.

Walk away with evidence-based principles for creating welcoming retail environments that convert visitors into engaged shoppers from the moment they step through your door.

Speakers
Kate Nightingale, Chief Behavioural Officer and Founder - Humanising Brands
View all Discover the Spring Fair 2026 agenda

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