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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

Discover the brands exhibiting at Spring Fair 2026

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Free registration — event starts 1 February

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Insect Lore

Stand: 5F14
Inside out toys Ltd

Stand: 4C84-D85
JELLYSTONE

Stand: 5G45
KandyToys

Stand: 5J10-K11
Kassa Products Purple Peach Stickers

Stand: 5G22
Kawaii Kuties (Posh Paws)

Stand: 5L21
Keel Toys Ltd

Stand: 5H20-J21
Keycraft

Stand: 5H30

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Origami Paper Craft Set - Bee

House Of Marbles

Create your own origami animal! This fun and engaging kit includes everything you need to craft a beautiful Bee. With step-by-step instructions and a range of colourful, easy-to-use origami paper, thi ...

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Garden Game

House Of Marbles

A fun and fruity vegetable-patch, memory-match game! Be the first to load up your wheelbarrow according to your list. Will you score runner beans, or will your opponent beat you to it? Perfect for up ...

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Flutter-by Butterfly Assorted

House Of Marbles

Wind up your butterfly and place it within the leaves of a book or inside a greeting card. The beautiful butterfly will whirl away when opened, causing surprise and delight! With four styles to collec ...

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Wooden Flapping Flamingo Press-Up

House Of Marbles

There’s so much fun to be had with this fantastic flapping flamingo. Simply push your thumb into the underside of the toy and your jiggling flamingo will move around as if they are alive! These intera ...

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Dino Sand Art

House Of Marbles

Create magical artwork with the Dino Sand Art Kit! This all-in-one set includes two pictures and 22 vibrant bags of coloured sand that make your artwork a roar-some master-piece. The kit also has a pr ...

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Cheese & Crackers Game

House Of Marbles

Step up your after-dinner entertainment with the Cheese & Crackers game – the quirky, somewhat eccentric race that pits ‘dairy’ against ‘savoury’ in an epic battle of speed! Watch as cheese and cracke ...

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Zoo Train Jigsaw Puzzles

House Of Marbles

All aboard the Animal Express! Join Owl, Fox, Croc, and Gnu as they hop on a colourful choo-choo bound for the zoo! This unique puzzle set includes eight beautifully illustrated animal characters that ...

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NHM Dinosaur Projector Watch

Brainstorm Limited

A cool 2-in-1 item, not only is this a watch but an image projector too! Use the easy-to-follow instructions to set the time and date, fit onto your preferred wrist and simply press the projection but ...

Read More

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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