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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Ravensburger Ltd

Stand: 5G24
Ryantown Toys & Gifts

Stand: 5H41
Splat Planet

Stand: 5H24-J25
Teleview Ltd

Stand: 5L48
Thames & Kosmos UK Ltd

Stand: 5K02
The Playwrite Group Ltd

Stand: 5J32-K33
Trafalgar Group Trading Ltd

Stand: 5M40
Ty UK Ltd

Stand: 5F10, 5E10

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Baby Rompers & Bibs

Blade and Rose

Our rompers are super soft and come with a contrasting, vertical two way zip- designed to make dressing and nappy changing easier. The zips have a small pocket at the neck to ensure maximum comfort, f ...

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Miffy X Blade & Rose

Blade and Rose

Blade & Rose Launches New Exclusive Miffy™ design The beloved character Miffy™ is back with a vibrant new collection launching February 25, this collection, which embraces Miffy’s™ classic primary col ...

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Go Genius Animals - The Board Game

Whiz Kid Games

This great fun board game is designed to teach children about mammals, birds, fish, amphibians and reptiles. Players travel round the board answering multiple choice questions on everything from the n ...

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Go Genius Lateral Thinking - The Board Game

Whiz Kid Games

This great fun board game is designed to teach children to think outside the box! Children travel round the board answering riddles that require players to throw logic to the wind and think laterally. ...

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Go Genius IQ - The Board Game

Whiz Kid Games

This great fun board game is designed to improve children's verbal and non-verbal reasoning. Players travel round the board answering multiple choice questions that have to be solved through an unders ...

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Go Genius General Knowledge - The Board Game

Whiz Kid Games

This great fun board game is designed to improve children's general knowledge. Players travel round the board answering multiple choice questions on everything from art and science to history and spor ...

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Puce et Pilou

Moulin Roty (UK) Ltd

Our latest collection of fun characters with a touch of retro style - including soft toys, baby accessories and household items all for children.

Read More
Les Rosalies

Moulin Roty (UK) Ltd

The most gorgeous rag dolls, with French-designed outfits using designer fabrics. A stunning gift to be handed down through generations.

Read More

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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