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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

Discover the brands exhibiting at Spring Fair 2026

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Free registration — event starts 1 February

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GLO PALS

Stand: 5G45
Grubbybub

Stand: 5G43
HALILIT

Stand: 5G45
Hatley

Stand: 5E22-F23
Henbrandt Ltd

Stand: 5J24-K25
Hippychick Ltd

Stand: 5G36
House Of Marbles

Stand: 5E18-F19
Huggables Ltd

Stand: 5K10-L11

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

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Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Puce et Pilou

Moulin Roty (UK) Ltd

Our latest collection of fun characters with a touch of retro style - including soft toys, baby accessories and household items all for children.

Read More
Les Rosalies

Moulin Roty (UK) Ltd

The most gorgeous rag dolls, with French-designed outfits using designer fabrics. A stunning gift to be handed down through generations.

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La Grande Famille

Moulin Roty (UK) Ltd

Our signature range of wonderful characters, all designed in France with Moulin Roty's wonderful style. Each toy has their own very distinct personality and a fabulous outfit! Available in an assort ...

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Arthur et Louison

Moulin Roty (UK) Ltd

A collection of beautiful soft bears and bunnies, made to the highest quality and with Moulin Roty's trademark design and gentle humour.

Read More
Bullseye Board Game and Mini Game

University Games UK Limited

The new University Games’ Bullseye Board Game and Mini Game, arriving this spring, will ensure players at home will also have a ‘super, smashing, great time’! With question categories following the TV ...

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Poop in my Pocket!

House Of Marbles

A classic playground joke to keep handy…’cos you never know when you’ll need a poo! A great pocket money purchase for anyone looking to add a bit of fun to their day. This small, compact item can be t ...

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Rainbow Sticker Stamper

House Of Marbles

This fantastic little thingy ma-jig stamps out sticker after sticker after sticker…after sticker…after sticker! With 160 super stickers, with cute designs of rainbows, butterflies, unicorns and more, ...

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Wooden Periscope Construction Kit

House Of Marbles

Unleash your inner explorer by pressing out and constructing your very own wooden periscope! This fun and engaging project allows you to create a unique viewing device that lets you peer through porth ...

Read More

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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