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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Vintage Football Tops 1000 Piece Jigsaw

Coach House Partners

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Grand Prix Racing Cars 1000 Piece Jigsaw

Coach House Partners

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FB467

W Brown International

From its neutral colour way to its plain design, this light cross fastion bag pairs perfectly with every outfit. It is idea for any casual occasion

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Wardrobe Suitcases

Moulin Roty (UK) Ltd

Our best-selling wardrobe suitcases include a beautiful character plus their designer outfits in a carry case. There are lots of different designs to choose from in this range and each one of them is ...

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Three Little Rabbits

Moulin Roty (UK) Ltd

A collection of woodland creatures using beautifully-created textiles and soft hues of ochre, grey and sage. A stylish addition to any bedroom and soft toys to delight any child.

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La Petite Ecole de Danse

Moulin Roty (UK) Ltd

Beautiful soft toys inspired by ballet school, with bunnies and mice in lots of different styles.

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Arthur et Louison

Moulin Roty (UK) Ltd

Beautifully soft and cuddly rabbits and bears in an assortment of colours and sizes. Just try not to want to take them home with you!

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Plus-Plus BIG Bloom & Breeze

Plus-Plus A/S

Plus-Plus BIG is specifically aimed at tots aged one to six years of age, and is perfectly safe from birth due to its safe BPA-free and Phthalate-free plastic construction and it’s perfect size and ta ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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