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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

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Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Playhouse - PlayTray

Wilton Bradley Ltd

Playhouse PlayTray - Age 2+ The Playhouse PlayTray is a hub for creativity. With adjustable legs, this table grows with your child adapting to their height. It's perfect for indoor and outdoor use, ma ...

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Xootz - Bubble Go Scooters and Trikes

Wilton Bradley Ltd

Bubble-Go Scooters & Trikes The Bubble Go Trike is a new way for kids to have fun! Trike: Watch their little face light up as they cycle along on their tricycle leaving a cloud of bubble magic behind ...

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Xootz - Magical Unicorn

Wilton Bradley Ltd

Xootz Magical Unicorn: A Whimsical Ride for Little Ones Introducing the Xootz Magical Unicorn – a whimsical ride-on experience tailored for children aged 18 months to 3 years. This enchanting unicorn ...

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Mi-Mic Live

Wilton Bradley Ltd

Mi-Mic Live: Unleash Your Inner Vlogger Leading the charge in the realm of pocket-sized vlogging kits is the Mi-Mic Live, an innovative kit that empowers young creators to capture their moments in st ...

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Xootz - Venom Pedal Go-Kart

Wilton Bradley Ltd

Xootz - Venom Pedal Go-Kart The Xootz Venom offers a pedal kart experience like never before. Ideal for outdoor fun and a great form of low impact exercise, the Venom is suitable for ages 5+ and perf ...

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Xootz - Big Bumper Car

Wilton Bradley Ltd

Big Bumper - 2-Seater Bumper Car – Age 2+ Get ready for some awesome 360 bumper fun with the Xootz Big Bumper car. Suitable for ages 24 months and up, the Xootz Big Bumper car is easy to manoeuvre, gi ...

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Xootz - Electric Scooters

Wilton Bradley Ltd

Xootz - Electric Scooters Xootz - Enigma Electric Scooter The Enigma E-Scooter offers a thrilling ride designed for ages 6 and above. With a swift charging time of 2-3 hours, this electric scooter ens ...

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Concorde Metal Construction Set

Coach House Partners

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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