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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

Discover the brands exhibiting at Spring Fair 2026

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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TOPModel Lip Gloss Set BEAUTY and ME

DEPESCHE (UK) LIMITED

Three times shimmering, beautiful lips: The lip gloss set from TOPModel consists of a purple lip gloss with a blueberry scent, a peach-coloured lip gloss with peach scent and a pink lip gloss with str ...

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Australis

Thames & Kosmos UK Ltd

Competition based off the breathtaking east coast of Australia! In this strategy game, players can look forward to skilfully choosing dice in order to grow schools of fish or influence the course of t ...

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Gecko Run: Marble Run Spinners Expansion Pack

Thames & Kosmos UK Ltd

With the Spinners expansion, the vertical marble run Gecko Run becomes even more exciting: Experiment with speed and explore when the cogs turn to the right or left. Skilfully build the two different ...

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GeckoBot 2.0

Thames & Kosmos UK Ltd

From the inventors of the original wall-climbing robot, GeckoBot 2.0 is easier to assemble and uses 3rd gen technology Featuring an adorarable gecko design, it climbs up smooth surfaces on its own!

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T&K Microscope (with Smartphone Adapter)

Thames & Kosmos UK Ltd

Travel deep into the microscopic realm! With this high-quality student microscope, Thames & Kosmos unlocks wonders of the world that are too small to see with the naked eye. Plus, the universal smartp ...

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The 'Embrace' Collection of exclusive Soft Toys

Elgate Products Ltd

Elgate proudly introduces its exclusive EMBRACE brand — a large and diverse collection of souvenir soft toys. This extensive range includes classic bears and themed soft toys representing the UK, Lond ...

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Bubble and Squeak Rubber Bath Toy Collection

Elgate Products Ltd

Elgate Products Limited is excited to present the colourful and playful Bubble & Squeak rubber bath toy collection — a favourite for 2026! This delightful range features a wide variety of vibrant char ...

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Gus Fink

Joe Davies Ltd

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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