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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Gabby's Dollhouse Aqua Magic

Alligator Products Ltd

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Bluey Artist Sticker Pad

Alligator Products Ltd

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Barbie Dress the Doll Sticker Book

Alligator Products Ltd

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Gruffalo™ X Blade & Rose Collection

Blade and Rose

The eagerly awaited Gruffalo collection offers an array of delightful items, including: Blade & Rose's signature leggings will showcase an adorable Gruffalo fluffy motif on the bottom, complemented by ...

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NEW! Plus-Plus BIG Food Activity Set

Plus-Plus A/S

Kids can learn basic play in a fun way with the Plus-Plus BIG Activity Food. Stack a burger, create a sushi plate, match colours with food objects and many more activities in this fun activity set. Th ...

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NEW! Plus-Plus BIG Farm Activity Set

Plus-Plus A/S

Kids can learn basic play in a fun way with the BIG Activity Farm. Stack animals, create a flower and carrot garden, match colours with farm objects and many more activities in this fun activity set. ...

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NEW! Plus-Plus Botanica 240pc Tube

Plus-Plus A/S

Plus-Plus Botanica 240pc tube is a beautiful colour mix and unlike our guided sets, this open play tube leaves the possibilities wide open for your child's imagination. There are no instructions or gu ...

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Ylvi Mini Swoppies

DEPESCHE (UK) LIMITED

For cuddling, snuggling and relieving stress: The plush Swoppie balls are available as a light green dragon with orange hair, a pink lamb with curly floppy ears, a brown monkey with a funny mop of hai ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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