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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

Discover the brands exhibiting at Spring Fair 2026

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Padgett Bros (A To Z) Ltd

Stand: 5K30-L31
Pawprint Family

Stand: 5F16
Plus-Plus A/S

Stand: 5G31

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

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Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Peppa Pig wall sticker pack

Stickerscape Limited

Our Peppa and Friends wall sticker pack is perfect for adding some fun to a child’s bedroom. Inspired by the hit TV show, these quality wall stickers can be applied in moments and are also repositiona ...

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Play Sets

Orange Tree Toys Ltd

A beautiful collection of wooden play sets, each with a different theme! All the gorgeous pieces pack back down inside the play set, for easy & tidy storage. Kids will have hours of fun creating stori ...

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Puce et Pilou

Moulin Roty (UK) Ltd

Our latest collection of fun characters with a touch of retro style - including soft toys, baby accessories and household items all for children.

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Poop in my Pocket!

House Of Marbles

A classic playground joke to keep handy…’cos you never know when you’ll need a poo! A great pocket money purchase for anyone looking to add a bit of fun to their day. This small, compact item can be t ...

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Play+ 4-in-1 Colour & Shape Sorter Chameleon

Ravensburger Ltd

Introducing the 4-in-1 Colour & Shape Sorter Chameleon from the new Play+ collection by Ravensburger. This cheerful chameleon will be a cute first friend packed with playful learning fun that grows wi ...

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Princess Mimi Hair Accessoires

DEPESCHE (UK) LIMITED

For magically cute hairstyles: the nine-piece hair clip set from Princess Mimi includes two hair ties with a fluffy pompom, two hair ties with a bow, four small hair clips with stars, a heart, a pengu ...

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Playhouse - PlayTray

Wilton Bradley Ltd

Playhouse PlayTray - Age 2+ The Playhouse PlayTray is a hub for creativity. With adjustable legs, this table grows with your child adapting to their height. It's perfect for indoor and outdoor use, ma ...

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Plus-Plus BIG Bloom & Breeze

Plus-Plus A/S

Plus-Plus BIG is specifically aimed at tots aged one to six years of age, and is perfectly safe from birth due to its safe BPA-free and Phthalate-free plastic construction and it’s perfect size and ta ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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