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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

The Source for...

Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

Discover the brands exhibiting at Spring Fair 2026

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- M

Moulin Roty (UK) Ltd

Stand: 5E02
Muddleit Ltd

Stand: 5G29

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

Register today!

Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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Letter
- M

Minecraft Plush & Gifts

Whitehouse Leisure International Ltd

Ahead of this year's hottest new gaming movie that is brought to life as a live-action cinematic experience, we have a bloc-tastic range of high quality plush toys and collectable gifts that you can c ...

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My little miracle Bedtime range

Luxurious Personal Care

A new addition to our My little miracle collection is our bedtime range infused with lavender and chamomile to get little ones ready for bed.

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Miffy X Blade & Rose

Blade and Rose

Blade & Rose Launches New Exclusive Miffy™ design The beloved character Miffy™ is back with a vibrant new collection launching February 25, this collection, which embraces Miffy’s™ classic primary col ...

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Mystery Colouring Book Series

David & Charles Ltd

Get ready to explore the intriguing adventure of Mystery Coloring... this latest trend in coloring books combines the joy of coloring with the thrill of a surprise! Each book in the series contains ...

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My First Puzzles: What time is it?

Ravensburger Ltd

This box-set of four puzzles is designed for preschoolers from age 2. Each of the fun puzzles depicts a time in the day and is perfect for sparking conversations about routines and telling the time.

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Moroccan Thuya Wood

Rainstick Trading

Stunning gifts and new designs

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Mayan Worry Dolls

Rainstick Trading

The whole range!

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Miss Melody Create your Glitter Horses

DEPESCHE (UK) LIMITED

Glittering colouring fun: In Create Your Glitter Horse by Miss Melody, you can embellish 30 beautiful colouring motives from the world of horses with the accompanying 6 glitter gel pens (pink, purple, ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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