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Kids, Toys & Play

Explore the magical world of children’s toys, games and gadgets.

Where Best-Sellers Come to Play

From well-known classics, to new and exciting games, spark your imagination with a vast selection of plush and wooden toys that will fly off the shelves! Discover beautiful, handcrafted toys, brain-teasing puzzles and must-have high-tech gadgets in this exciting sector.

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Board games / Gadgets / Games / Electronic toys
Licensed gifts / Nursery toys and gifts / Plush toys
Puzzles / Wooden toys

Kids, Toys & Play Suppliers and Distributors

Discover the brands exhibiting at Spring Fair 2026

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Bigjigs Toys Ltd

Stand: 5H02
Blade and Rose

Stand: 5F28
Bounce Sales & Marketing

Stand: 5G37
Brainstorm Limited

Stand: 5G39
Brown Watson Ltd

Stand: 5M24
BTL Diffusion UK Ltd

Stand: 4F40

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Kids, Toys & Play Buyers

Meet Keel Toys

Keel Toys is one of the largest designers, importers and exporters of soft toys in the UK with an extensive blue chip customer base.

Steve Cox, UK Sales Director of the toy manufacturer, discusses the three key reasons why they continue to exhibit at Spring Fair after so many years.

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Come for the products and stay for the experience. Let us show you why we're the UK's most important retail event.

Kids, Toys & Play Products

Discover Products at Spring Fair 2026 — 1–4 Feb, NEC Birmingham

Explore curated retail/ wholesale ranges across gifts, home & living, stationery, beauty, footwear, and more.

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- B

Baby Rompers & Bibs

Blade and Rose

Our rompers are super soft and come with a contrasting, vertical two way zip- designed to make dressing and nappy changing easier. The zips have a small pocket at the neck to ensure maximum comfort, f ...

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Bullseye Board Game and Mini Game

University Games UK Limited

The new University Games’ Bullseye Board Game and Mini Game, arriving this spring, will ensure players at home will also have a ‘super, smashing, great time’! With question categories following the TV ...

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Busy Day on the Canal 1000-piece puzzle

Ravensburger Ltd

Popular Yorkshire-based artist Kevin Walsh welcomes puzzlers into a world of calm beside the canal in this nostalgic waterways scene.

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BRIO World Dinosaur Adventure Set

Ravensburger Ltd

Children can explore the amazing prehistoric world of dinosaurs in the BRIO World Dinosaur Adventure Set. This 21-piece train set is full of dinosaur-themed play and includes a train with two wagons, ...

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Bicycle Baskets

Frafra Baskets

Available in numerous colour combinations.

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Bluey Artist Sticker Pad

Alligator Products Ltd

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Barbie Dress the Doll Sticker Book

Alligator Products Ltd

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Bubble and Squeak Rubber Bath Toy Collection

Elgate Products Ltd

Elgate Products Limited is excited to present the colourful and playful Bubble & Squeak rubber bath toy collection — a favourite for 2026! This delightful range features a wide variety of vibrant char ...

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Discover Kids, Toys & Play at Spring Fair 2026

Our Partners

Sunday, 1 February 2026 9:00 - 18:00
Monday, 2 February 2026 9:00 - 18:00
Tuesday, 3 February 2026 9:00 - 18:00
Wednesday, 4 February 2026 9:00 - 16:00

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