Twenty years in. A general manager who's been there nineteen. Deryane Tadd didn't build The Dressing Room by accident, and in this episode of the Retail Makeover Mission, she opens the doors to show exactly how it's done. 

Walk into The Dressing Room in St Albans on any given day and something feels immediately different. It's not the product, though the edit is exceptional. It's not the visual merchandising, though nothing is out of place. It's the sense that every single thing; the flow of the floor, the notes beside each rail, the QR code by the fitting room, the team member who already knows what you're looking for, has been thought through, decided upon, and connected to everything else. 

That doesn't happen by accident. It happens because Deryane Tadd has spent two decades making deliberate decisions, and then making sure everyone around her understands why. 

Watch the full episode

Before you read on, take three minutes to find out where your business really stands. This quiz, built around Deryane Tadd's 20 years running The Dressing Room, will tell you exactly what stage you're at and what to focus on next.