SAF TV

If you're a small business owner looking to expand your brand's reach and establish valuable relationships within the retail industry, showcasing your brand at trade show might be for you. Trade shows ...

In this new episode of SAF TV, Catherine Erdly, a small-business retail expert and founder of The Resilient Club, sheds light on the common pitfalls that small businesses often face. Drawing from her extensive experience, she shares valuable insights from her book, "Tame Your Tiger: How to stop your product business eating you alive," offering practical advice to entrepreneurs.

In this SAF TV episode, we dive into the world of sustainability with a special focus on a remarkable company: The Seed Card Company. We had the privilege of sitting down with Kay Patel, the director of this innovative company, to discuss their journey and the challenges they've overcome.

It's crucial for businesses to stay ahead of the curve when it comes to upcoming gift and Christmas trends. In today's fast-paced and competitive market, understanding the latest trends can make all the difference in maximising your business's success during the holiday season. 

The concept of the metaverse has gained significant attention in recent years, and it has the potential to transform many industries, including the home sector. The metaverse can be used in several ways, from home design and decoration to home automation and virtual communities. 

Learn all about the new products worth investing in to meet your customer's needs. From a revamped eco-design to new core colours, it's important to keep up with consumers lifestyle in order to grow your business.

You may be already familiar with the Style Sisters. With nearly 300 000 followers on Instagram, they recently launched their own product line to help everyone declutter and organise their homes in style. They have helped many private clients throughout the years and saw a gap in the market for stylish home products.

On this SAF TV episode, it's all about branding and how brands can stand out in a noisy market. Kubi Springer is the Director of brand marketing at Avant Garde in Dubai, and has worked with A-list celebrities from the music industry such as Beyonce and prestigious brands like Rolls Royce. She talks with our Content Editor, Lina Vaz, alerting against common pitfalls for businesses and the best way of connecting with your customers.

After the success at Autumn Fair over the past few years, our partnership with Theo Paphitis's #SBS Small Business Sunday initiative has extended to Spring Fair. Our Content Editor, Lina Vaz, talks with Theo Paphitis about how he selects the winners. The retail magnate and entrepreneur also advises on the best way to navigate current challenges and drive business growth, without neglecting ESG. 

How well do you know your customers? Data has become the most accurate way of knowing who your customers are, what they want and how to target them. The ultimate goal is to attract loyalty to your brand, and ensure customers always come back for more. But how to build customer loyalty in a noisy market? Jason Mander, Chief Research Officer at GWI, spoke with our Content Editor, Lina Vaz about this. 

Whether it's physical or online retail, businesses do need to send merchandise to their customers on a regular basis, dealing not only with sales but with a high volume of returns. All these operations require packaging that may affect their performance in terms of sustainability. In a time when customers are becoming more and more conscientious about the environment, it's important to walk the talk and choose eco-friendly packaging. Our Content Editor, Lina Vaz, talks with Josh Pitman, Managing Director of Priory Direct, a leading UK supplier of sustainable packaging.

Many retailers struggle when handling social media and online platforms. How do you build a high performing digital marketing strategy? How do you make the most of UX design and create a seamless customer experience? Simon Kingsnorth is a bestselling author and founder of SK, a marketing agency that helps disruptive companies to drive growth. He shares his business insights with our Content Editor, Lina Vaz, at our Hyve studios. The third edition of his book ‘Digital Marketing Strategy' is out now.

With its Power of One campaign across all UK Retail trade shows, Hyve empowers change by encouraging retailers and suppliers to take steps towards sustainability, and help shaping the future of the industry. Dr Ninela Ivanova manages the Inclusive Design for Business Impact at the Helen Hamlyn Centre for Design, the Royal College of Art's largest and longest-running centre for design research. She talks to our content editor, Lina Vaz, about how design can influence and transform businesses and make them more inclusive.

Watch a woman in tech and female entrepreneur, Bobbi Trehan-Young, and learn how she managed to succeed despite many challenges. She designs stylish and functional tech accessories for women in the corporate world, and was nominated for the Global Awards in 2021 by the WomenTech Network. Our content editor at Hyve, Lina Vaz, talks to her about her business journey.

Mental health in the workplace is an important issue affecting many industries, including retail. What can retailers do to support their staff? Andrea Woodside, Lead Training and Wellbeing practitioner at Retail Trust, talks to our content editor Lina Vaz about this, offering practical advice and suggesting how to deal with people in a caring and supportive way.

Spring Fair, the UK's largest and most inspirational retail marketplace for Home, Gift and Fashion, closed on a high after four days of intensive buying, creativity and fun, and now looks ahead to its ...