University Games UK Limited

Don’t miss University Games’ 700-strong range of games, puzzles and gifts in Hall 4 Stand E24-F25, catering from preschool to adult and for the whole family in between, there really is a game for everyone!  See firm favourites including Smart Ass, Perudo, Subbuteo, Yes! No! and Don’t Say It, as well as the popular new additions, Bullseye and the new educational build and play STEAM 3D science toys in partnership with National Geographic, and there are some exciting new launches planned for 2026!

You can’t beat a bit of ‘Bully’! The TV classic Bullseye returned to our screens in 2025 with new host Andrew ‘Freddie’ Flintoff, and the new University Games’ Bullseye Board Game and Mini Game, ensure players at home will also have a ‘super, smashing, great time’! With question categories following the TV show format, players will have to try and master the rounds to get to the final and win Bully’s Star Prize!

Best-selling family games such as Smart Ass, Perudo, Who’s in the Bag, Pointless and Stupid Deaths are just some of the favourites certain to keep the whole family entertained in 2026, but there is an extensive range to choose from! University Games also offers a substantial product range for the iconic and highly sought-after table football game, Subbuteo, including the Main Game, Official England and England Lionesses and Liverpool FC Main Games as well as Player Sets and accessories such as the popular Electronic Timer and Scoreboard.

Heading up University Games children’s portfolio are firm favourites, The Core 4: What’s Up, Charades For Kids, Don’t Say it and Yes! No! As you head into 2026 you will not want to miss out on these year round best sellers! Also available is an extensive range of licensed games and puzzles featuring some of literatures favourite children’s characters including Roald Dahl, Paddington, The World of David Walliams, Horrid Henry, Where’s Wally, Horrible Histories, and following the global success of the Dog Man Movie, the best-selling Dog Man games and puzzle range featuring Attack of the Fleas and Dog Man Twenty Thousand Fleas Under the Sea board games.

In addition, there is an extensive collection of jigsaw puzzles and creative games available for Preschoolers, featuring brands that include The Very Hungry Caterpillar, The Tiger Who Came to Tea, We’re Going on a Bear Hunt, The World of Dinosaur Roar, and Mog, the Forgetful Cat.

University Games’ The Learning Journey range offers over 50 educational and STEM lines, focusing on the key learning ages and stages from baby and preschool, through to 12 years old. The range features a selection of high-quality, award-winning educational toys, games and puzzles, to help children prepare for school and beyond, including a series of My First Match It Games, Floor Puzzles and Wildlife World Puzzles, as well as STEM Construction and infant electronic toys, and the trend-setting magnetic Sort and Learn puzzles.

Our extensive collection of family jigsaw puzzles, that range from 500 to 4,000 pieces, including brands such as The Beatles and Banksy puzzles are exceptionally popular. The impressive puzzle portfolio also features stunning 3D Puzzles and Models of the magical Harry Potter buildings and some of the most famous football stadiums across the UK.

Murder Mystery Nights and crime solving games continue to prove popular as both single player and team activities, and the University Games’ Murder Mystery Party range not only features the award-winning Night Hunter game as well as an extensive Case Files range including Black Hawk and Murder Noir, with some addition additions arriving in 2026.

Lagoon’s National Geographic How Things Work range has been designed with creative play in mind, these beautifully styled 3D puzzles use card and other materials to create a perfect ‘build and play’ range of STEAM science toys to help children understand How Things Work.

The Birthday in a Box range from Lagoon helps elevate any Birthday. Available for ages 18 to 60 as well as in a general Happy Birthday format, each box contains everything  needed to make a friend’s or family birthday perfect!

The Lagoon range also offers some brilliant games and gifts from best-selling licences such as the science range from The Purple Cow, brain teaser puzzles from Project Genius, as well as a popular Pub Games range, Games in Tins, Tabletop Games and a series of seasonal games.

So, whoever is playing, University Games and Lagoon has a world of games, puzzle and gifts to choose from which are perfect for the whole family.