Spring Fair - 3-7 FEBRUARY 2019 - VOLUME OPENS 2 FEB



Hall: Hall 5 Stand: 5J28-K29
  • Importer
  • Designer
  • Wholesale
  • Distributor
  • Manufacturer
  • Children
  • Craft
  • Games
  • £20 - £49
  • Stationery
  • Toys
  • The Family
  • £0 - £19
  • Play & Tech

We've distilled 40 years of data and experience into one phrase: The Science of Impulse. And we are experts in it. When it comes to toys, we're at the top of our game. We think great products, well packaged should be a given. We source and develop quality items that combine creativity, integrity and commerciality. Then we package and display them in ways designed to optimise impulse purchases. Tried and tested, our approach creates opportunities to make space pay. See how we can help you to increase value and profit with The Science of Impulse! 


Blackhouse Ind Estate
United Kingdom



Contact Exhibitor

  • Keycraft work very hard to ensure our pocket money ranges are kept fresh and up to date with on trend themes and eye-catching packaging but this year we have went a step further! We have launched over ...
  • NEW LOLLIPUTTI collectible putty pops come in three wacky categories; Ice Cream Factory, Unicorn Lab and Monster Makers! With a variety of collectible body parts, stickers, and scents to collect, you ...
  • Our wholesale impulse-tuned pocket money toy ranges bear our respected K-brand mark. These products offer the retailer a range of hard-working products to fit a broad range of consumers, all value eng ...
  • Kids love collectables and Goobands are maximised for collectability. Every pot of slime or putty comes with a matching wristband wrapped around the tub - this product is unlike any other in the marke ...
  • Gooballz meshballs are a fun collectible novelty for children. They come in FOUR different categories of meshy goo: glitter, sequins, beads and NEW Limited Edition Light-Up DISCOBALLZ! Each item is av ...
  • Loaded with nostalgia and good old traditional values, the Majigg™ range of retro and heritage toys which appeal to customers of all ages. The perfect gift, and a stylish impulse toy for retail enviro ...
  • This range of fun and funky fashion stationery for children, teens and tweens includes novelty products such as: nail polish highlighters, ice cream erasers and googly-eyed pens. It is a must-have bra ...
  • A colourful, wacky brand full of toys for kids to nurture and love. Nurchums™ hatch, grow, expand and morph; building a bond with their new owners and generating a sense of responsibility and compassi ...
  • ‘Embracing the wonder of nature’. Our exclusive stuffed animal brand of beautifully crafted and realistically detailed plush toy animals has brought many children to love and understand the amazing fa ...
  • Shrinkles is a fun craft activity for all of the family. Draw, trace or colour in the pre-printed pictures included in the pack and with the help of an adult, cut out your drawing and pop it into the ...
  • Magnoidz™ is our Science and Discovery brand, featuring an exciting range of interactive kits, toys and gadgets designed to intrigue young minds and develop curiosity. Exploring a range of scientific ...
  • Order a full display of LOLLIPUTTI and get 1 extra box of 12pcs FOC. 
  • GOGOPO Stationery - Save 5%

    31 Jan 2019 Greg Cowie
    Order a full stand and get 5% off! 
  • GOGOPO Stationery Bundles - Save 10%

    31 Jan 2019 Greg Cowie
    Buy 4 packs of GOGOPO Gift Pack Stationery Bundles and get 10% off!
  • Order a full DS71 Quality Pocket Money Toy Spinner display stand and get 5% off. 
  • Buy any Nurchums Egg Display with 144 eggs and get 2 extra packs of any eggs free!
  • Stock up on any 120 Hatching Eggs and get 2 extra packs of any eggs free! 
  • Order 12 packs of different styles and get 10% off!
  • Majigg Heritage Toys - Save 5%

    31 Jan 2019 Greg Cowie
    Order a full stand fill of Majigg and get 5% off. Save up to £30 at trade.
  • Save 5% on our new GOGOPO Stationery Shelf Tray when you pre-order for April.
  • Order a GOGOPO Gravity Fed Stationery shelf fill and save 10%!
  • Gooshakes DIY Slime - Save 50%

    31 Jan 2019 Greg Cowie
    Order 10 packs and get the half the original price!
  • Mixed GOO Display - Save 5%

    31 Jan 2019 Greg Cowie
    Save 5% on a mixed display of GOOBANDS slime & putty!
  • Buy 3 boxes of GOOBALLZ and get one box of DISCOBALLZ free!
  • Living Nature Easter Deal - Save 10%

    31 Jan 2019 Greg Cowie
    Order 5 packs of different animals and get 10% off!
  • Order 6 packs of different species and get 10% off!
  • Clearance Offer - Buy 10, Get 1 Free

    31 Jan 2019 Greg Cowie
    Buy 10 packs of products from the clearance bay and get the cheapest one free!
  • Living Nature Mini Buddies - Save 5%

    31 Jan 2019 Greg Cowie
    Order 6 packs and get 5% off!
  • Living Nature Tower Display - Save 5%

    31 Jan 2019 Greg Cowie
    Order a full display stand and get 5% off!
  • As part of an ongoing expansion strategy to be closer to its customers, Keycraft announced it has opened two new showrooms in the UK. 
  • This year we will be launching two new pocket money brands, designed to help retailers reap the benefits of incremental impulse sales.
  • It has been an exciting few months here at Keycraft as the final touches to our new HQ in Peterhead, Scotland, have been put into place.
  • We're delighted to announce that Original Shrinkles Craft Kits have scooped a prestigious accolade.
  • Keycraft launch slimey sensation: GOOBANDS!

    07 Aug 2017 Keycraft Global Ltd
    Introducing our quirkiest and slimiest product yet... GOOBANDS™
  • New premises mark continued growth for Keycraft

    23 Mar 2017 Keycraft Global Ltd
    In order to develop its business in UK and international markets and accommodate a growing team, UK-
  • Work begins on new headquarters for Keycraft

    22 Sep 2017 Keycraft Global Ltd
    Work has begun on transforming the new office building for Keycraft Global.
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