Hall: Halls 2, 3+3a Stand: 3T41

Started in 2017, FRUU is a multi-award-winning London-based cosmetics company that turn 'wonky fruits' into sustainable, giftable, vegan cosmetics. All products are designed, developed and hand-crafted in London and PETA-certified Vegan and Cruelty-Free.

FRUU products are stocked in numerous leading retail outlets including department stores such as John Lewis, garden centers, museum gift stores, charities and independent boutique gift stores.

FRUU products consist of Natural Lip Balms and gift sets, highly-pigmented Colour Balms, Almighty Balms (all-purpose balms), Deodorant Balms, Coffee Scrubs and FRUU Solid: Shampoo Bars, Conditioner, Shower Bars, Face Cleansers and Body Butter.


United Kingdom


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  • FRUU Fruitilitious Lip Balms - made from wonky fruits and b-yproduct ingredients such as watermelon seed oil, lemon seed oil and avocado oil. FRUU Lip Balms provide long-lasting natural Fruu-ity prote ...
  • FRUU Almighty Balms - made from wonky fruits and by-product ingredients such as avocado oil and mango butter. Our Almighty balms are a soft, 100% natural, all-purpose balm that provides lasting Fruu-i ...
  • FRUU Deodorant Balms - made from wonky fruits and by-product ingredients such as watermelon seed oil, lemon seed oil, and mango butter. Our deodorant balm is a 100% natural, soft, non-greasy, cream-li ...
  • FRUU Solid Products: Giftable designs, Zero waste, Natural, PETA Certified Cruelty-Free and Vegan. Shampoo Bars (3 variants): Tangerine Blossom Everyday Shampoo Bar, Lemon & Lavender Volumising Shampo ...
  • Lip Balm/Colour Balm Trio Sets Made From Wonky Fruits.. FRUU Lip Balm Trio Set:  You will find FRUU's best-selling Watermelon, Strawberry and Avocado Lip Balm in our lovely FRUU Lip Balm Trio Set. Per ...

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