Ella and I LTD
Ella and I is a female-founded, UK-based home fragrance brand with over 100,000 orders, best known for our innovative gel wax melts. Everything is vegan and cruelty-free, hand-poured and dispatched by our team in Cheshire.
Our product style is modern, cosy and giftable—designed to help customers create a feel-good home atmosphere year-round, with a strong focus on seasonal fragrance stories. Alongside our gel melts, we offer complementary home-fragrance and gifting ranges that sit beautifully together on shelf, making it easy for retailers to build a cohesive display.
What makes our gel wax melts stand out is the customer experience: they’re mess-free, easy to change (they peel out cleanly), helping shoppers discover new scents more often, with less fuss. With a strong, engaged customer base and thousands of five-star reviews, we’re passionate about supporting stockists with a product that’s both distinctive and easy to sell.
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