Aurora World Ltd

Stand: 5H10-J11

Aurora World, a global leader in the design and manufacture of top-quality plush toys. We are renowned for our expertise in the manufacture of plush toys with our wholly-owned fully compliant factories and the experience and talent within our product development team.

We have an extensive range of plush toys in many categories, ranging from life-life animals, a gorgeous baby collection, traditional teddy bears to fashion sparkly items. We also work with many licensors and are proud to collaborate with BT21, The Gruffalo, Stick Man, Moomins, Shaun the Sheep, Pusheen, Tasty Peach, Molang. 

Bespoke design and personalisation is a feature we also offer, with great customer service from design to delivery.


United Kingdom


Contact Exhibitor

  • Luxe Boutique is our designer-led premium''range of gorgeous soft toy animals.'' Crafted using luxurious materials, each animal is unique in its own individual design. Introducing one of our newest de ...
  • Eco Nation is our fabulous range of plush animals made from recycled plastics.'' Each super soft and cuddly animal is made from approx 8 x 500 ml recycled plastic bottles.'' They have embroidered eyes ...
  • Glitzy Tots is a super soft and cuddly range of gorgeous whimiscal animals.'' All with a special sparkle element.
  • Cuddle Pals is our range of super soft and cuddly animals.'' Their unique body shape is understuffed to allow you to have great squidgy cuddles.
  • MiYoni is our realistic and life-like animal range. Made using the finest premium materials, this range has air-brushed details to ensure the animals are true to life.'' Every soft toy comes with its ...
  • Sustainability Role in overall company's strategic plans
    It is very important. We are constantly working to see how we can become more environmentally friendly in all our processes.
    Sustainability initiatives
    We have been working very hard on our Eco-Friendly initiative. We have replaced all our inner fillings using recycled materials, changed all our hangtags and outer carton materials to be made from recycled materials and to also be able to be recycled after use. As well as developing plush materials that are wholly made from recycled plastics.
    Sustainable Products
    Eco Nation
    Eco Nation is our beautiful range of soft toys animals made from recycled plastics.
    Our packaging is made with recycled content
    We have products made from recycled materials
    We have created products that provide an alternative to single use plastic
    We have products made from sustainability sourced raw materials
    Ethical Considerations
    Fair wages are paid to the people who make our products
    We have mapped our entire supply chain
    We challenge our suppliers to report any ethical issues they identify
    We have an ethical policy
    Within the workplace where our products are made there is commitment to Non-Discrimination Gender Equality and Freedom of Association
    We are proud to wholly-own our own manufacturing facilities.
    Enviromental Impact
    We consider the environmental impact when creating our products
    Some of the processes we use to manufacture products are energy efficient
    Some of the processes we use to manufacture products are water efficient

Our Partners