New London Guard Collection – A Must Have British Souvenir for Little Ones
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delighted to introduce its brand new London Guard Collection, launching February 2026.
Inspired by one of Britain’s most iconic symbols, this charming new set features Blade & Rose’s signature knitted leggings, a coordinating long sleeve top and matching socks, all showcasing an adorable London Guard character complete with a fluffy black bearskin hat. The playful character appears on the bottom of the leggings, as well as on the top and socks, creating a perfectly coordinated, instantly giftable outfit. Tops in sizes 0-6m to 5-6 yrs Leggings 0-6m to 3-4yrs
Expanding the gifting opportunity even further, the collection also includes matching London Guard socks for both babies and adults, making it ideal for family twinning and adding extra appeal for tourists looking for a memorable, British keepsake.
Designed with tourists and gift givers in mind, the London Guard Collection offers a premium British souvenir that blends tradition, charm and practicality. Ideal for London attractions, museum shops, gift stores and travel retail, the collection provides visitors with a unique keepsake that feels both authentically British and thoughtfully designed for everyday wear.
As with all Blade & Rose products, the London Guard set is crafted from high-quality, OEKO-TEX® certified fabrics, ensuring exceptional softness, durability and comfort for little ones. The brand’s attention to detail, distinctive character design and trusted quality make this collection a standout addition to any tourist or gifting range.
Perfect for babies and toddlers, the London Guard Collection captures the spirit of London in a fun, memorable and wearable way a timeless gift to take home and treasure.
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