3-7 February 2019
Volume sector opens 2 Feb

NEC Birmingham, B40 1NT, UK

SPRING FAIR logo

spring fair logo

3-7 February 2019
Volume sector opens 2 Feb

NEC Birmingham, B40 1NT, UK

How to diversify your retail store

TIME TO THINK A LITTLE BROADER?

 

ice cream

WHAT IS DIVERSIFICATION?

Diversification is basically a one word way of saying ‘more opportunity’.

More opportunity for you to:

  • Expand your business
  • Make more sales
  • Reach new customers
  • Explore new product lines

 

And more opportunity for your customers to find something a bit different every time they visit your shop; a reason (apart from your solid core offering) to visit again and see what’s new. A bit like always choosing vanilla (classic and the best), but having a taste of the flavour of the week, because we all like to live a little and shake things up from time to time.

iphonex launch

HMMM…

Our modern lives would be very different without diversification. What if Apple had stuck to computers and not entered the mp3 or mobile phone space? Or if Disney had stuck to animation and not branched out to theme parks, cruises or films?

While your business might start out with just a small foray into diversification, who knows where you could go?

HOW CAN SPRING FAIR HELP?

With 14 show sectors offering products from cheese boards to skateboards, Spring Fair is the ideal place to begin your search for something to add a little bit of excitement to your offering.

Why not try starting out with products that complement the stock you already have? If you sell gift cards, why not branch out into stationery or candles? Quirky gifts? Why not think about stocking a small range of jewellery? 

Don’t forget – at Spring Fair 2018, you can get up to a total of £1000 worth of savings on first time orders with participating exhibitors at the show, which is a good opportunity to try something new!

spring fair-friendships
spring-fair-candles
spring-fair-qudo

DIVERSIFICATION WORKS

You don’t just have to take our word for it. Read about the success that UK businesses around the country have had, introducing a bit of diversification to their store offerings:

*Fashion store Oxygen breathed new life into their store with the addition of beauty and wellbeing products.

*Discover how the ‘Bake Off’ effect has helped the introduction of kitchenware to a number of stores

*Find out how jewellery added a sparkle to the offerings of Port Talbot gift store Selections

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