Why visit Spring Fair

 

Spring Fair is the UK's biggest wholesale buying event, held across four days every February at the NEC Birmingham. Retail buyers come to discover new ranges across home, gift and fashion and meet the brands behind them. Source products that set your shelves apart, write orders face to face and learn from the best retailers in the industry. 


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1,500+

brands and suppliers 

1 million+

products

100

expert speakers

Why buyers keep coming back

Whether you're an independent, concept store, online retailer or department store buying team, you'll leave with exclusive ranges, new supplier relationships and ideas you'll use all year round. Here's where to start. 

Discover

From breakthrough independents to household names, plan who you want to meet and start the supplier relationships that outlast the show. 

EXHIBITORS

Learn

Trend forecasts, one-to-one mentor sessions and talks from people who build brands for a living. Come to source products, leave with a strategy. 

WHAT'S ON

Source

Browse bestsellers, new launches and ranges exclusive to the show, then shortlist your favourites before doors open so you arrive knowing exactly what to see. 

PRODUCTS

Visit the Clubhouse

The Clubhouse is an exclusive, design-led retreat for buyers, where the pace of the show shifts. Meet, reset and plan your next move over proper hospitality, with dedicated Clubhouse Membership and curated benefits waiting behind the door. 

EXPLORE THE CLUBHOUSE

Exclusive benefits for buyers

All buyers get access to a buyer's benefit package, saving you over £30 a day. Enjoy:

  • Access to the Buyers Retreat
  • Free parking
  • Complimentary tea, coffee, and water
  • Complimentary cloakroom

Hear it from our buyers

Buyers who attend Spring Fair

Spring Fair buyers come from every corner of UK retail and from over 140+  countries around the world. Independents and garden centres, museum shops and buying groups, and the biggest names on the high street.

 

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Every retail sector, under one roof 

Discover our curated product sectors designed to inspire your buying journey.

Explore the breadth of categories shaping the season’s trends from home and gift to fashion, everyday essentials and more.
 

 

EXPLORE SHOW SECTORS

 

Join us on 7-10 February at Spring Fair 2027

Meet your best trade show for independent retail buyers in the UK

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FAQs

Who can attend?

Spring Fair is a trade event for retail professionals: buyers, retailers, designers and anyone sourcing for a retail business. It isn't open to the general public.

You can attend if you have responsibility for buying, sourcing products, purchasing stock or managing business spend. Suitable visitors include independent retailers, department stores, multiple retailers, online businesses, supermarkets, wholesalers, distributors, importers and multichannel retailers.

When and where is Spring Fair 2027?

Spring Fair 2027 takes place from 7 to 10 February 2027 at the NEC Birmingham.

Opening times are:

  • Sunday 7 February: 9:00am–6:00pm
  • Monday 8 February: 9:00am–6:00pm
  • Tuesday 9 February: 9:00am–6:00pm
  • Wednesday 10 February: 9:00am–4:00pm

How do I register for Spring Fair? 

Register online for your free ticket; it takes around two minutes. You'll need to show you work in the industry.

I am a student, am I able to attend the show?

attend Spring Fair, either individually or as part of an organised group.

Students must register through the standard registration process, select the student option and bring a valid student identity card. Students may visit the event for educational purposes but are not permitted to trade.

Can I bring children?

We advise that children under 16 do not attend the event as this is a trade only, and there are no crèche facilities available. 

If you are attending with a child, and they are under the age of 16 years, they will require a child's wristband – these can only be picked up on site, from the registration desks in the main entrances. 

Anyone over the age of 16 will be required to register for the event via the normal process. 

Is Spring Fair free to attend? 

Yes. Tickets are free for retail buyers and industry professionals. 

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