3-7 February 2019
Volume sector opens 2 Feb

NEC Birmingham, B40 1NT, UK


spring fair logo

3-7 February 2019
Volume sector opens 2 Feb

NEC Birmingham, B40 1NT, UK

What's On

The Atelier - Hall 20 and Hall 17

The Atelier: a new, immersive trends experience

Launching at Spring Fair, The Atelier is an immersive feature installation revealing the gift and home trends you need to know now, next season, next year and into 2020.

Located in Hall 20 in Spring Fair and in Hall 17 of the NEC at the co-located show Jewellery & Watch, The Atelier presents original concepts and bestseller product recommendations, through compelling video and stunning visually merchandised room sets, to help to you shape your short and long term plans for diversification and growth and to show Spring Fair 2018 with confidence and success.

We’ve worked with everyone from Pinterest to global trend forecasters, WGSN to curate four explorative zones with inspirational content, insight and imagery designed to help you:

whats on spring fair the atelier
  • Learn more about what’s selling right now, with the very latest hot lists from Pinterest and Amazon - perfect for short orders and marketing
  • Explore diversification options for your product offering
  • Choose the perfect products for next season and beyond
  • Pick up display techniques you might not have thought of – strong visual merchandising will draw more customers into your shop!
  • Gain unique and exclusive insight into future trends from WGSN and Coloro

Giving you a sneak peek into the trends as you’ve never seen them before, make sure you don’t miss the chance to visit The Atelier.

Find out more

Inside Retail Hub - Hall 6

The central location for seminars, talks, workshops and more, the Inside Retail Hub is located in Hall 6.

whats on spring fair workshops


At various times throughout Spring Fair in Hall 6

Workshops will be on at the Inside Retail Hub at 4pm each day, Sunday to Wednesday, so come along and join in! Topics include the secrets of personalisation – discover the impact of sending customers their orders in personalised packaging at MacFarlane Packaging’s workshop on Monday 5th February, and of particular interest to small businesses - negotiating with low buying power. You’ll learn how to build a concise collection around research, pay a good price for it and build a great relationship with the supplier to boot. Jennifer Preston was a buyer at Primark before setting up her own online store so has many great tips to share with you on Sunday 4th February.


whats on spring fair seminars


At various times throughout Spring Fair in Hall 6

Seminars for 2018 will start on the hour, making it easier to plan your day and which speakers you’d like to catch! Seminar highlights across the week include:

  • Tips from award winning accountant Bobby Lane on driving profitability,
  • Information on how to work with your local community to build business from gift shop, Wishes from Cudworth
  • Digital Marketing Trends for 2018 from Climb Online
  • Autumn Fair hit, John Romanoski on understanding and controlling Amazon
  • How to build online sales with Simon Pryce
  • Digital advertising with Google Digital Garage

And lots more!


whats on spring fair meet the experts

Meet the Experts

At various times throughout Spring Fair in Hall 6

Returning to Spring Fair even bigger and better, Meet the Experts is your chance to get your burning questions answered in a way that makes sense for your business. You can book your free 20 minute session with the expert of your choice ahead of your visit, or just turn up at the Inside Retail Hub the day of your visit and sign up then!

Key topics for the modern retailer include:

  • Buying & Merchandising
  • Visual Merchandising
  • Digital Marketing
  • Ecommerce
  • Business Health Checks
  • Implementing EPOS and other systems


Meet the Experts

whats on spring fair dit export theatre

DIT Export Theatre

At various times throughout Spring Fair in Hall 9

The DIT Export Theatre at Spring Fair will inspire and support you with talks and workshops to help you export to new markets and grow your business.

DIT are committed to providing you with advice, support and market insight, allowing you to explore export opportunities and enable your success in overseas markets. The DIT Export Theatre showcases a range of talks from DIT export advisers, industry leaders and businesses sharing their export experiences.

Talks cover crucial topics including protecting your IP in the international marketplace with Bill Russell of the UK International Property Office, taking the first step into export with Christine Hancock from DIT and country spotlights on Europe, ASEAN and China.

Book a workshop

Join In

whats on spring fair glee new products showcase

Glee at Spring Fair New Product Showcase Awards

Sunday 4 February, 17:00 - 18:00 at the Glee Cafe in Hall 3

The Glee New Product Showcase in Hall 3 is scored by a panel of judges and is where you can explore the most innovative, unique and commercial products from all of the Glee at Spring Fair suppliers. The competition sees new designs and products perfectly displayed for your consideration, with the best of each category receiving the accolade of a "Glee Award".

The judging panel will decide the product winners based on their innovation, design, promotion and saleability.

whats on spring fair new product showcase

New Product Showcase

Available throughout Spring Fair in Hall 5

Not to be confused with the Glee New Product Showcase in Hall 3, the Hall 5 feature highlights the newest and most exciting products from selected brands across Spring Fair (and some eye-catching visual merchandising) as a hub for product and display inspiration. Definitely a must-stop if you’re on the hunt for the must-have products across all sectors in the show.

whats on spring fair gift of the year awards


Gift of the Year Awards - The Vox, Birmingham

Sunday 4 February 2018, 18:15 onward

Taking place during Spring Fair, the Gift of the Year Awards 2018 is a recognition of the most innovative gifts and talent in the industry, and a celebration of the 40th anniversary of the awards. You can find all of the nominated products on display at the show and if you’re a fan of gifts, dressing up and nights out find out more about the awards which take place on 4th February 2018 and how you can join in.

Gift of the year awards

whats on spring fair the party show

The Party Stage

At various times throughout Spring Fair in Hall 5

Showcasing the best of party and costumes for kids (big and small), the Party Stage is the destination for dressing up and theme ideas!

Party Stage Timetable

The Housewares Innovation Awards

The Housewares Innovation Awards

Monday 5 February 2018, 18:30 onward at the National Motorcycle Museum

The Housewares Innovation Awards 2018 honour the most outstanding products, retailers and suppliers within the housewares industry during a prestigious ceremony attended by the industry's elite. The awards will be held at the National Motorcycle Museum, Birmingham on Monday 5th February, 2018.

Book your tickets

joe wicks live at spring fair

Joe Wicks - Live at Spring Fair

Monday 5 February 2018

10:30  in Hall 9 at the Meyer stand, 9F50-G51

14:00 in Hall 9 at the Housewares Live stand, 9E80

Looking for kitchen and dining inspiration? Don't miss Joe Wicks, fitness coach, TV presenter and author who'll be giving a live cookery demonstration and a brief Q&A session with the audience.

santa tage by naasgransgarden

Glee Greatest Christmas Display  Awards

Awards ceremony on Tuesday 6 February 2018 at 09:00 in Hall 3 at the Glee Cafe hub, stand C10-D11.

View the imagery at any time during Spring Fair in Hall 3 at the Glee Cafe hub, stand C10-D11.

Following a hugely successful festive season that helped to round off a great year of sales, it has been confirmed that the best garden retail Christmas teams will be celebrated at the forthcoming Glee at Spring Fair, as Garden Trade News brings its Greatest Christmas Awards to the second edition of Glee. 
Recognising the amazing work that garden centre teams put into creating a stunning festive season, the awards have become a popular part of the event calendar. 

housewares live demo at spring fair 2018


At various times throughout Spring Fair in Hall 9 at the Housewares Live stand 9E80.

Don't miss - Joe Wicks on Monday 5 February at 14:00 in Hall 9 at the Housewares Live stand, 9E80.

The popular Housewares LIVE demonstrations – sponsored by Magimix – is back, located in Hall 9 (Stand 9E80) within the Kitchen, Dining & Housewares sector. Get ready for an exciting 4 days of not-to-be-missed product showcases and tasting experiences hosted by actor, director, producer and writer Ryan Philpott.

Catch kitchen hardware expert Malcolm Harradine who'll be joined by celebrity chefs, Jeremy Pang and Ken Hom to showcase a selection of the best products and innovations to use in the kitchen.

While The Wine Show’s Joe Fattorini will also feature explaining how retailers can introduce memorable wine tasting experiences to their stores, getting them to try out a unique tasting for themselves.

Also, don't miss Joe Wicks, fitness coach, TV presenter and author on Monday, 5th February at 2pm, who'll be cooking up his prawn and chorizo recipe and hold a brief Q&A session with the audience.

pusheen logo


In Hall 4 at the Enesco stand, 4H90-J91

Head over to the Enesco Ltd stand in Hall 4 (4H90-J91) where there'll be a Pusheen themed lunch with prosecco, and the first 50 retailers who place an order on the day will get a Pusheen Goodie Bag! There's also 250 exclusive Pusheen Mystery Boxes, only available at this event, to give away on the day too, whilst stocks last!

hello kitty selfie at spring fair

Get a selfie with Hello Kitty!

Monday 5 February 2018 in Hall 5 at the RJF Farhi stand, 5D142.

Sanrio has joined forces with confectioners, Mallow Tree to bring you the sweetest Hello Kitty collaboration – in more ways than one! 

Hello Kitty was born in London in 1974. She is a kind, happy and creative girl whose motto is ‘you can never have too many friends!’. The Hello Kitty x Mallow Tree collection contains an array of sharing products featuring Hello Kitty’s twin sister and best Friend, Mimmy.

Pop by the RJF Farhi Ltd stand in Hall 5 (5D142) on Monday 5th February for a taste of the new collection and get a selfie with Hello Kitty herself!

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