The Gift of the Year Awards

The Gift of the Year Awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year. This year’s edition of the awards took place in virtual form, as part of Spring Fair @Home.

The competition gave a unique platform to all that entered and welcomed all businesses, including start-ups to multinational brands. 

Gift of the Year 2021 Finalists

The 2021 finalists have made it through two tough stages of judging, with a diverse range of judges from large and small retailers to key industry experts such as Debenhams, John Lewis, Max Publishing and many more to represent the whole of giftware buying. As always, it was a close fought battle with some results very close within the categories.

Meet this year's finalists

Awards Categories

Read below for more information on each award category.

Beauty, Bath & Spa

Products for grooming, beauty, health and wellbeing, or those that bring a touch of the spa into the home.

Branded Gift

Any product linked to well-known characters or brands, or licensed by famous designers, organisations and other household names.

Cards & Wrap

Greetings cards, wrapping paper and gift boxes for any occasion.

Children's, Educational and Pre-School

Toys, kits, and gadgets for children and infants.

Commemorative, Collectable and Charitable

Commemorative gifts for any occasion - collectibles, souvenirs, personalised products and trinkets.

Contemporary Gift

Funky, design led gifts with a quirky modern feel.

Design & Craft

Products designed and made in smaller studios with the personal touch.

Ethical Gift

Gifts that are fair trade, eco-friendly, or are produced to a high standard of worker welfare.

Fashion Accessories

Wearable accessories including scarves, bags, purses and belts.

Festive & Occasions

Products specifically designed and themed around key calendar events or parties

Food & Drink

Gifts you can eat or drink, or kits to make your own food and beverages.

Home and Garden

Any item that adorns the home - modern, traditional, classic, country, urban living or fun and quirky.

Home Fragrance

Products that bring scent into the home; candles, reed diffusers and so on.


A new category that celebrates entrants’ success in an overseas market.

New for 2021

Kitchen & Dining

Gifts for budding chefs and those who love to entertain - tableware, glassware, cutlery, table decoration, kitchen gadgets and utensils.


Gifts with a touch of silliness (or naughtiness) and fun.

Own Label

A category for own-label goods that may be supplied to other brands.

New for 2021

Pet Gift

Gifts for pets - food, accessories, bath products etc, all for animals.


Gifts you can write in, with or on - diaries, calendars, notebooks, pens, pencils and so on.

Tech & Gadgets

A new category to celebrate all those gifts that have a technical and gadget feel to them.

New for 2021

Under £15

Any gift product retailing at £15 or below.

My Gift of All Time

Your halo gift, your best seller your cherry on top...must be available to purchase now.

New for 2021

Meet last year’s winners

Ahead of the 2021 Gift of the Year Awards, we’ve been catching up with some of last year’s winners. Hear from Billy’s Beach Hut, From You to Me, 1 Tree Cards plus many more, and discover how winning the Gift of the Year Award can help your business grow.

Discover more


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