An icon of London and one of the world’s most famous toy shops, Hamleys is known for turning a simple visit into an unforgettable event. Live shows, hands-on activities and character meet-and-greets bring its sense of theatre to life in-store.

In conversation with Keane Herman, UK business Lead at Hamleys, this session explores how physical retail is evolving as customer expectations change - and how Hamleys distinctive experiences make it stand out.