Discover the Spring Fair 2027 agenda

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CATH KIDSTON X AARDMAN: BEHIND THE COLLABORATION

08 Feb 2027
Style Studio | Hall 2
Community & Brand Commercial Growth 
What happens when Cath Kidston's distinctive prints meet Aardman's much-loved characters? Go behind the scenes of this playful partnership to discover how two creative worlds came together to create a fashion collection full of personality. From the first idea to the finished designs, explore how creative collaborations can bring fresh energy to familiar brands, attract new audiences and create products customers love.
Speakers
Ilona Sunderland, Creative Services & Product Development Manager - Aardman
Holly Marler, Creative Director - Cath Kidston