BEFORE YOU SIGN
07 Feb 2027
Licensing Studio | Hall 5
Community & Brand
Your first licensing deal could open the door to exciting commercial opportunities, but do you know what you're signing? Join Steve Manners, Managing Director of Licensing International, as he demystifies the licensing contract, from rights, territories and royalties to minimum guarantees and approval processes. Discover what's negotiable, which red flags to watch for and how to approach your first agreement with confidence.